Olowo-n’djo Tchala is the Founder and Director of Alaffia. Alaffia is a US-based company that makes body care products using shea butter sourced from West Africa.

Olowo-n’djo Tchala is the Founder and Director of Alaffia. Alaffia is a US-based company that makes body care products using shea butter sourced from West Africa.

Daniel Nyamangah, originally from Kenya, is a leader in San Diego's Refugee Entrepreneurial Agriculture Program (REAP).
Congratulations to giveaway winner Denise C. from New Hampshire! Thanks to everyone who entered - we loved hearing what Alaffia's products and story mean to you! Olowo-n’djo Tchala is the Founder and Director of Alaffia. As one of our Whole Trade® vendors he is committed to making sure employees and suppliers receive better wages and working conditions.
Raychel Santo is a sophomore double-major in Public Health Studies and Global Environmental Change & Sustainability at Johns Hopkins University (JHU). Originally from Dayton, Ohio, her passion for everything “green” began with her discovery of the sustainable food movement in her last few years of high school.
Last fall Raychel participated in the Teens Turning Green Project Green Challenge and was selected as one of the 12 finalists to attend Green University. Here she shares the story of her experience.
Harvindar Singh, Whole Foods Market’s Local Forager for the Northern California area, hands me a fresh cup of locally roasted coffee just as I greet him at the center of the Friday morning Oakland, CA farmers market. It’s a good, bold roast and takes the chill out of the air. Before I’ve even taken a sip, we are on the move.
For the fourth year in a row, Whole Foods Market proudly sponsored the Great American Seafood Cook-Off (GASCO) and featured a mini-store that displayed our exclusive 365 Everyday Value brand along with a beautiful spread of produce that included local peppers, okra, eggplant and peaches.
In the grocery business, the summer months can be slower than at other times of the year. After all, the summer is an excellent time to go on vacation, spend your afternoons at the beach and grill dinner in your backyard. We feel that way too!Since you meet them in the aisles of our stores, you probably know that our Whole Foods Market Team Members are passionate about food. What you may not know is that our local vendors are some of the most zealous food people you'll ever find! These folks have devoted their lives - often at great financial risk and always with great personal dedication - to making high-quality, natural food. Pretty incredible!


This comment came in to John Mackey's CEO blog this week and I thought it was worth sharing here -- cool story about Mr. Moore's coffee company and what they are doing (story starts in the 3rd paragraph).
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!