

There are few things I like better than guacamole. The flavor and texture are amazing, and it seems you can’t avoid feeling festive when you serve it.
Another thing I’ve noticed, sampling guacamole throughout the US, is that there are often subtle but distinct differences in what goes into it and how it’s prepared.
From the tip of their distinctive shape right down to their unique texture, pears are a beautifully satisfying fruit. And autumn and winter are the perfect time for pears and when you’ll see the most varieties.
There is something so satisfying about crunching into a sweet apple with just a twist of tartness, and they have a regular spot in our fridge at home and in our lunchboxes (the toddler’s and the grownups’). Apples are available year-round, but they’re at their best during the fall. Don’t miss this year’s crop – they’re especially delicious!
While Galas and Fujis are my go-to apples, each year I see a new variety that I’ve never tried before and have to taste. No matter which variety you choose, look for firm, fragrant, bruise-free fruit.
Little did you know that slicing a banana into your morning cereal or smoothie could help make the world a better place. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets specific key criteria:
When I was a kid in Wisconsin, we had raspberry and black raspberry bushes growing in our backyard. Once those berries started to ripen, the family would head out every day and pick as many as we wanted for an afternoon snack. Even our Springer Spaniel was in on the act, snagging the low fruit while we went for the higher ones that tempted the neighborhood birds.
I want to talk about fall color. Not the typical autumn hues of fiery red, rich gold and deep umber but one color not normally associated with fall: green. In particular, the green you see in the produce section this time of year.
UPDATE: Thank you to everyone who entered! Congratulations to our winners Shea Fox, William Radkovich, Jennifer Essad, Koren Feinstein, and Carol Martell!
Is there anything more refreshing than the juicy sweetness that bursts when eating a cold grape? I know I’m not the only one who tries to keep grapes cold for ultimate enjoyment, even making sure to put them next to a cooler pack in my lunch bag. My son has gotten on the grapey train too, gobbling them up by the bowlful after a long afternoon playing outside.
Does anyone else build an entire meal out of summer fruits? I find it hard not to insert fruit into every meal, especially when we’re in the height of the hot weather and need all the cooling, quenching refreshment we can get!
Stone fruits like peaches, nectarines and plums (and yes, even cherries!) may seem too fussy for summer snacking due to the large pits, but every juicy bite is worth it!
If you’re doing more than just snacking with stone fruits, look for freestone varieties, which have easily-removed pits.
There’s no doubt about it: tomatoes are one of the best things about summer. Once those vine-ripened beauties start appearing, my brain goes into overdrive coming up with ways to use them before the season ends. Roasted and topped on salads, sautéed with garlic and served with pasta, or sliced thick and added to sandwiches — my mouth is watering just thinking about it!
In fact, my summer tomato love has led me to “put up” 40 pounds of heirloom paste tomatoes this year. Even if you’re not a canner, you can still enjoy juicy, flavorful summertime tomatoes in these recipes. But you better eat up because the heirloom season doesn’t last long!
I can remember a time, as a kid in Mississippi, when tomatoes were not the common grocery store commodity they are today. They were also far from the uniformly sized, blemish-free, picture-perfect specimens most of us see in our local stores year-round. The tomatoes of my youth were scarred, irregular and transit-weary. They were also almost non-existent in the fall, winter and spring. Then they would flood the grocery stores, farmers markets and family gardens in the summer.
Now’s the time to go all out with summer melons. Whether you show up at the next picnic balancing a watermelon on your hip, or add chunks of cantaloupe to your morning smoothie and summer fruit salads, there are lots of ways to appreciate melons. Here are some of our favorite recipes featuring one of summer’s most refreshing fruits: Drinks and Coolers
July is like Christmas for seasonal produce geeks (like me) here in the US. Though we live in a time when worldwide distribution is possible and seasonal produce from one hemisphere can cross into another, there is nothing more exciting than the start of the local season.
We’re celebrating another Whole Trade Haitian mango season here at Whole Foods Market. These juicy tropical treats will be in most of our stores for a few more weeks, so there’s still time to grab some if you’ve missed them so far.
A small group of us returned to Haiti this April to visit with our partners on the ground and to plan the coming season. We were amazed at the progress that has been made in the past year and wanted to share the news with you.

We’re excited to announce that Whole Trade® Francique mangoes are in season and in stores!
Spring has lots of wonderful garden surprises. Among them is the brief but fragrant (and colorful) appearance of sweet peas.
The plant in my yard has seen robust growth starting late last year thanks to the mild winter. The first few buds are just starting to emerge, and this marks the start of several exciting changes in my springtime diet.
It’s about the time artichokes and shelling peas start showing up regularly at my local store and farmer’s market.

Not only do my children love berries, they are practically little ogres for them.

Pineapples are a very important fruit. Like mangoes, pineapples help bridge the gap between the end of the domestic hard fruit season (think apples and pears) and the beginning of the soft fruit season (peaches and nectarines).
Whether you’re stuffing a stocking, sending a gift across the country, handing a hostess some holiday cheer or simply putting something special in the hands of someone special, you’re sure to find a gift for everyone on your list at Whole Foods Market. Over the next three days, we’re sharing helpful ideas in our gift giving guide.
Fresh herbs are a fantastic way to add subtle flavor to a dish or they can be used as boldly flavored garnishes and in sauces. Since herbs are quite perishable it’s best to use them soon after purchase.
We like to celebrate this time of year with our citrus growers who bring the bright taste of sunshine to the holidays! Many people think that citrus season is in the summer when other juicy fruits are in season, but peak citrus season is actually in the cooler months.
Tomatoes are complicated. The confusion sets in with the question, “are they fruit or vegetable?” They are legally defined as fruit in the agriculture industry but that doesn’t jive with the multitude of ways I use them.
The Kid-Friendly Cherry Recipe Contest came to a head on Saturday, July 23rd, where the three finalist recipes created by bloggers wer
That’s right! Today only, June 17th you can get a pint of organic blueberry goodness for only $1.99.
That's right! Super delicious, large ORGANIC Hass avocados are on sale this Friday only, February 4th, for 5 for $5! Whether you buy 1, 5 or 25, you'll get that rich taste and creamy texture at a great value. Perfect for your famous guacamole and more!
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!