Whole Story

The foods we eat often have much deeper stories. Stories tied to culture and place. Personal stories of farmers, ranchers, artisans and producers. What better way to connect to these stories than to travel with people who share your passion and immerse yourself in a region’s “culture of food”?

Whole Journeys, Whole Foods Market®’s new travel venture, is giving you the opportunity to do just that.

Our trips focused on the Active Foodie are perfect for people who enjoy great food and understand that it’s an integral part of a culture and want to learn more about the food traditions of a region.

Ancient Tea Horse Caravan Route in China

In addition to culinary pursuits these journeys will have you walking, cycling, hiking or rafting. Basically getting you outside and active in order to explore and have the breathing room to truly experience where you are. Spending the day hiking through Spain’s Basque Country with a local wine-maker and stopping for lunch at his farm is a much different experience than pulling up to a famous restaurant in a tour bus.
Whole Journeys makes its first departure in April 2013 with a very select portfolio of 12 journeys, including a trip to a flavorful Turkish food festival, an epicurean biking tour in Italy, and a hike following the historic tea and horse caravan road in China. For those who want an adventure a little closer to home, there’s even a gourmet rafting trip in Idaho featuring regional recipes and local products including microbrews from the area! 

Cooking in Tuscany

While levels of exertion and food experiences vary, all itineraries are designed to support local communities, respect the environment and encourage travelers to share each destination’s unique food cultures with one another and the food producers themselves. You can view trip details and check availability online at wholejourneys.com.

Dolomites, Italy

If you’re ready to experience a region’s culture through its food join Whole Journeys for your adventure. Whole Journeys is what travel should taste like!

What foodie destinations fascinate you? What cultural tips have you learned about food from a region you’ve traveled to? Tell me about it in the comments below.