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Alaska Troll-Caught Coho Salmon on Sale This Friday

By Jennifer Cheng, July 23, 2012  |  Meet the Blogger  |  More Posts by Jennifer Cheng

We’ve got your fresh, wild Alaska salmon here! This Friday only, our troll-caught Coho salmon will be on sale for $8.99 a pound. Our buyers in Alaska work directly with fishermen so that we can offer wild salmon as soon as they start running. It’s never frozen, which means you get that incomparable fresh summer salmon flavor. This sale is one day only so make sure that you stop in this Friday, July 27th to hook this sweet catch! Sale valid in our US and Canadian stores, while supplies last. Availability and limits may vary by region, so you can contact your store for details. Most of our stores do not provide rain checks for sales like this.

What does “troll-caught” mean, you ask? (No, it doesn’t mean caught by a troll! Read on!) Trollers are small boats that fish by hook and line. Fishing this way means that there is little impact on the environment and minimal bycatch, or non-targeted catch. Troll-caught salmon are caught one at a time, cleaned by hand and packed in ice. This careful individual handling results in top quality and superb flavor. Due to the small size of the boats and the unpredictability of weather conditions, our troll-caught Coho has a limited availability, so a sale on troll-caught Coho salmon (from fisheries certified sustainable by the Marine Stewardship Council, no less) really is a special occasion. Chefs and home cooks alike love Alaska Coho salmon for its mild flavor, delicate flake and moist, tender texture.

Here are some simple summer ways for you to enjoy the fabulous flavor of troll-caught Coho salmon. We think you’ll fall for this fish — hook, line and sinker!

   

Remember, our Alaska troll-caught wild Coho salmon is only available for a few short weeks, so make sure to stop by our one day sale this Friday, July 27th to get the best deal of the season!

Category: Food & Recipes, Seafood
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24 Comments

Comments

JennM says ...
*love, not live*
07/25/2012 11:51:24 PM CDT
JennM says ...
For such a great price, I would live to buy extra and freeze it for later. Do you recommend freezing?
07/25/2012 11:50:18 PM CDT
Denise says ...
You do realize it is Trawl and not Troll?!?
07/24/2012 3:24:05 PM CDT
Alice Whaley says ...
Do you also have frozen? will they cut it up for me? will they even take off the skin?
07/25/2012 8:48:43 PM CDT
lisa says ...
Has any testing been done on these fish as the nuclear contamination from Japan has reached these areas and many of these fish in Alaska are testing positive for radiation contamination.
07/25/2012 8:40:36 PM CDT
Mary says ...
I don't understand is it wild or is it from a fishery?
07/25/2012 5:33:50 PM CDT
Mary says ...
Will the salmon be fresh or frozen? Is it prepackaged, i.e. comes as a minimum sized pack of "x" number of pounds? Tks!
07/25/2012 4:12:22 PM CDT
Dora says ...
Troll or no Trawl, I'm hooked! :) I hope they have some by the time I get out of work on Friday.
07/25/2012 3:35:56 PM CDT
Scott Robson says ...
I am hoping that when purchased, this Salmon can be frozen?
07/25/2012 3:27:20 PM CDT
Steve Colvin says ...
Just to confirm, these are caught by the "jig" boat trolling method, correct? And not the long-line trolling method?
07/25/2012 3:23:22 PM CDT
Fred Low says ...
The term "troll" caught is correct for the species of salmon on sale--Coho or Siver Salmon. A "trawl" is a very large net pulled by a very large vessel which brings in fish by the ton of mixed species. Troll boats range from open skiffs to ocean-going boats in the 45 foot range. To get a better understanding of the ways wild salmon are harvested, visit the Alaksa Department of Fish & Game Website, Commercial Division. Fred, a commercial fisherman from Wrangell Alaska
07/25/2012 3:17:56 PM CDT
Megan says ...
@Denise Thanks for your comment - trawling and trolling are two different fishing methods. Trawling uses a net drawn through water, while trolling uses baited lines. The phonetic similarities do make it confusing!
07/25/2012 8:33:23 AM CDT
Allison B says ...
The salmon that's on sale on Friday is sold fresh straight from Alaska so you can buy a bunch and freeze! Yum! We recommend using a resealable plastic freezer bag to keep air out and using within 60 days. @Alice Our fishmongers are happy to cut any fish to order and take of the skin, if you want. Some stores even offer free seasoning and steaming. Just ask!
07/26/2012 3:35:14 PM CDT
Allison B says ...
@Lisa We've asked our Seafood Quality Standards experts and have not yet received a response. Since the sale is tomorrow, in the absence of an answer I would assume that the salmon is not tested for radiation contamination.
07/25/2012 8:45:18 PM CDT
Allison B says ...
@Steve - We asked Global Seafood Buyer and he said trolling is a bit different from "jigging." Trolling, which is how these salmon are caught, involves catching one fish at a time by driving a vessel slowly with the line trailing. Jigging is also usually one fish at a time too but you jostle the rod to create movement. Long lining is not usually referred to as trolling and it involves lines with hundreds of hooks.
07/25/2012 3:28:55 PM CDT
Gail says ...
So, do most of you eat the skin? I've eaten it when crispy, but not otherwise. I wonder how much of the nutritional value you lose if you don't.
07/26/2012 1:25:00 PM CDT
Allison B says ...
@Mary I'm a Whole Foods Market Team Member, and we've had some questions in the past about the term "fishery" and confusion with some folks thinking this means a farmed fish facility but a fishery can refer to the capture of wild fish as well as aquaculture or fish farming. According to the Food and Agricultural Organization FAO, a fishery is typically defined in terms of the "people involved, species or type of fish, area of water or seabed, method of fishing, class of boats, purpose of the activities or a combination of the foregoing features."
07/25/2012 5:54:50 PM CDT
Heidi says ...
The best way to cook fish is with skin on. Rub some olive oil/ lemon on the skin and it cooks through to the meat for a fantastic flavor. Helps it not dry out.
07/26/2012 10:05:13 AM CDT
Naja says ...
I'm with Dora!
07/26/2012 10:09:34 AM CDT
Cheryl Briwn says ...
I learned a lot in this exchange! Thank you all; I will be in the store on Friday to get a delicious healthy and sustainable meal for my family. I'll even freeze some for later. Any tips on best practices to do so?
07/26/2012 8:48:58 AM CDT
Patty says ...
Alice, steam fish with a little water and lemon in a large frypan WITH skin on. After cooked and cooled you can flake it and put it in zip lock bags and freeze it for later use. By keeping the skin on you get more nutrient value and it helps to keep the fish together. Skin comes off so easy after it is cooked, with little waste. Grilling fish with skin on is the only way in my book.
07/26/2012 8:49:58 AM CDT
Guy says ...
Your ad says fresh salmon but that was not the case. The salmon was " previously frozen " This is false advertising as far as I can see.
11/03/2012 12:08:19 PM CDT
GUS says ...
Looking for NOVA smoked salmon (whole)
01/05/2013 10:51:19 AM CST
Nikki - Community Moderator says ...
@GUS - Since our products differ between store locations, I would suggest reaching out to your local store to see if they carry whole Nova salmon. You can find a list of store info at http://www.wholefoodsmarket.com/stores/list.
01/08/2013 4:04:24 PM CST