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Amazing Tilapia Sale Coming January 14th
| Meet the Blogger | More Posts by David Pilat
I’m often asked what makes Whole Foods Market’s farm-raised seafood so different and it’s a question I love to answer. The difference is that we know exactly where our farmed seafood comes from. We know where it swam and we know what it was fed...and more importantly, what it wasn't fed!
We have the strictest standards in the industry for farmed seafood and only Whole Foods Market’s standards prohibit added hormones for farm-raised tilapia. All the more reason you’ll want to mark your calendars for January 14th for our first-ever, one-day sale on responsibly-farmed fresh tilapia. All Whole Foods Market stores in the U.S. and Canada will feature tilapia for $4.99 per pound – that’s about a 40% savings! (The exact savings can vary a bit by store.)
Whole Foods Market’s Quality Standards for Aquaculture prohibit the common industry practice of using the hormone methyl testosterone to reverse the sex of tilapia. Conventional tilapia producers prefer to raise only male fish so that the fish put their energy into growth rather than reproduction and grow to a larger, more marketable size. Learn about our farmer partners and how they grow fish the old fashioned way: They let the fish reproduce naturally and then separate the males and females by hand and raise them in separate ponds.
A mild and versatile fish, tilapia is one of the most popular among our customers. It’s a real family favorite, especially with children who seem to prefer the moderate and mild flavor. Perfect for a quick weeknight meal or even dressed-up for dinner guests, tilapia takes well to a variety of flavorings and cooking techniques.
To help you get ready for the big sale day, here are a few of our favorite tilapia recipes:
And remember, if you have questions about our farmed fish, just ask! Our fishmongers are here to help. At this amazing price, you’ll get a great buy and a delicious, responsibly farmed fresh fish. What a great way to start 2011. See you on January 14th!
37 Comments
Comments
Are the fish still given antibiotics because of the close proximity that they swim in when farmed?
01/13/2011 11:23:00 AM CST
I like healthy food, talabia is one of my faforit... but $4.99 a lb. is still high .. Talabia is one of most popular fish in the third world countries, and most resoably priceid.. I wounder how much you get your talabia for.. whnole food, it's you making money in this economy .. but have mercey on limited income famillies, who wants to feed their kids good food.
01/13/2011 11:53:11 AM CST
Been in Whole Foods in Colorado a few times and always impressed. Will we EVER get one in upstate New York. I live in Oneonta N.Y. and about an hour southwest of Albany. Thanks..
01/13/2011 11:55:19 AM CST
What's the price?
01/13/2011 11:58:45 AM CST
It's great that WF's tilapia are not fed hormones. However, since reading the interesting the Daily Camera (Boulder) article concerning the Tilapia that WF is raising (with the help of inmates), I'm quite concerned about the diet of these farm-raised Tilapia. In the article it stated that the fish are fed soy-based feed. This isn't the natural food of Tilapia, obviously. As Michael Pollin so eloquently explains in his book The Omnivore's Dilemma, the flavor and nutritional quality of fish and meat is greatly compromised by feeding them types of food they would not naturally eat. Any comments?
01/13/2011 12:27:02 PM CST
Forget about the Tilapia...I want the NY strip loin sale for $6.99/lb. that you guys had after Xmas. When is that coming back? Also with the new regulations surrounding meat and other food products, will the meat being going on sale for dirt cheap to comply with the new laws?
01/13/2011 5:43:37 PM CST
Before making a large purchase of Tilapia I suggest you do some research on the health benefits (or lack thereof) of farm raised Tilapia. Just because it's being sold at Whole Foods doesn't mean it's good for you. Some studies suggest that you would be better off eating bacon. Do your homework. You will be surprised.
01/13/2011 9:50:07 PM CST
Tonya: Most stores will have a 20 lb maximum for the sale, however some stores may choose a lightly lower maximum order.
01/14/2011 12:57:01 PM CST
I agree with those of you who question purchasing the talapia at all. There are too many concerns. I won't be buying any...no matter the price.
01/14/2011 12:58:26 PM CST
With so many good choices seems we would never bother with the bad stuff! Lack of creativity and time sometimes has me eating the same stuff, would love to expand my horizons! I cook alot and we eat out seldom so I need some more variety and a well stoked kitchen I know it a huge part of that! Cindy s.
01/15/2011 10:47:29 AM CST
Responsible tilapia is an evolving issue. The recent report by Elisabeth Rosenthal (http://www.nytimes.com/2011/05/02/science/earth/02tilapia.html?_r=1&pagewanted=all) shows that it's not always as healthy or as environmentally benign as it may appear. Tilapia have provoked many problems with biodiversity throughout the warmer parts of the world, as well: (http://www.gaianicaragua.org/Canonico%20et%20al%202005%20Aquatic%20Conservation.pdf).
05/17/2011 10:18:36 PM CDT
what on sale on fish
10/11/2012 4:52:57 PM CDT