
Whole Foods Market is a transparent company. We take pride in informing our customers about where our products come from so they can make conscious buying choices. The reality nowadays is that sourcing high quality organic products has gone global. Many companies play the game of sourcing ingredients from one country and packaging them elsewhere so they can be labeled from the country they were packaged in. Not at Whole Foods Market. For example, our Private Label team sources a few high quality organic products from China and we let our shoppers know that up front. We go to great lengths to ensure that the quality and organic integrity is there every step of the way, whether we are sourcing our products from around the corner or around the globe. We are proud of the processes, safeguards and protocols we have in place and we want our customers to know exactly what we do when it comes to sourcing.If you want to know more about our organic sourcing, check out “Sources You Can Trust” – new info just posted to our website. We plan to have more on this topic this Friday. Got a specific question about organic sourcing? Let me know and I’ll try to make sure it is answered with the info posting Friday.
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!