
Sweet! There’s just no other way to describe organic blueberries, strawberries, blackberries and raspberries ... well, besides the fact that they’re deliciously juicy, bursting with flavor, perfectly ripe and ready to enjoy right now.
Picking berries Our produce buyers and field inspectors work closely with growers to offer you the berry best (hehe) in flavor, color, size and freshness. But what should you look for when choosing luscious organic berries in the store?
Here’s a field guide:

Blueberries. Look for firm, dry, plump berries with a subtle, whitish bloom (natural powdery coating)
Strawberries. Choose firm, dry berries that are uniform in color with a good sheen and fresh green caps attached
Raspberries. Pick plump, dry and even-colored berries — some varieties have a natural bloom and some have a shinier appearance
Blackberries. Reach for berries deep in color with a nice sheen. Ideal color ranges from deep blue/purple to deep purple/black
Tip: When in doubt, ask any Team Member for a taste! (It’s really no trouble. Just ask.)

Storing berries So you’ve picked the best berries of the bunch, have a basket ripe for devouring, but you’re not ready to eat just yet. Here are three tips to help you preserve summer’s bounty.
Anytime, anywhere One of the best things about enjoying organic berries is that they’re a perfect match for nearly any meal or snack – anywhere! Here are our picks for easy and delicious ways to celebrate these versatile seasonal standouts.
How do you enjoy organic summer berries? Do you experiment with savory-sweet dishes and snacks? Or are you a traditionalist, who sticks to eating berries as a sweet treat at breakfast or dessert time?
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!