Whole Story

The Official Whole Foods Market® Blog

Organic Valley

By Marc Hamel and Ha Lam, September 20, 2011  |  Meet the Blogger  |  More Posts by Marc Hamel and Ha Lam
CONGRATULATIONS TO OUR WINNER CASEY FROM ANNAPOLIS, MD. THANKS FOR ALL YOUR COMMENTS! We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. “We go out to the grocery store wearing our Organic Valley hats and someone will come up to us and say, ‘Oh, I love your stuff, it’s the best, thanks!’ and it feels great.” In scenic Fairfield, Vermont, young farmers Tyler and Melanie Webb run Stony Pond Farm, an organic dairy farm that supplies milk to Organic Valley. Their road to farming was a little unorthodox. Neither Tyler nor Melanie have a background in farming; they both grew up in suburbs of New York. Tyler’s first interest in farming came from studying anthropology in college. Through taking a soils class, he studied plant and soil science and worked for the government for a few years before taking the leap to start Stony Pond Farm. “Tyler found this farm and it was a rundown old dairy farm that together we brought back to life,” says Melanie. “I figured if I’m ever going to have a chance of being a farmer I’d better try it in my early 20s than my late 60s, so I quit my job, “ says Tyler. “I look back and I don’t even know how we pulled it off. Every day you wake up and you do what you have to do. You milk the cows and you do what’s possible and then before you know it, you’ve done the impossible. In looking back, it seems like it was impossible, but we did it.” For the Webbs, it was important for their dairy to be part of a farmer-owned cooperative like Organic Valley that encourages the growth and stability of family farms. “I think Organic Valley has been really interested in supporting and promoting young farmers, “ says Melanie. “It’s cool to be part of a co-op that is so forward-thinking.” What do you think about the hard work that the Webbs have put into starting their dairy farm? Watch the slideshow above and leave a comment with your answer by October 11. One comment will be chosen at random to win a $50 gift card to our stores.
Category: Supplier Stories

 

519 Comments

Comments

erin carr says ...
I applaud anyone who decides to leave the known and ventures out to pursue their dreams. Great risks less to great rewards. Delicious milk. Thank you. Erin Clearwater, Fl.
09/22/2011 6:40:55 AM CDT
Sarah says ...
The Webbs' story has me excited. Sometimes I feel discouraged by the fact that my degree is in teaching. Teaching is good, but I'd love to get involved in something like this. And they did! The Webbs' story is inspirational, and I'm so glad you shared it.
09/22/2011 6:47:28 AM CDT
Grace Powell says ...
I LOVE Organic Valley, most everything!!! Thank you for what you do!
09/22/2011 7:04:42 AM CDT
Jennifer L S Agathe says ...
Organic Valley products are in my refrigerator!!!! Delicious! Tyler and Melanie Webb, your story.... Inspirational! (Thank you!:)
09/22/2011 7:20:37 AM CDT
K. Villareal says ...
Wow! Kudos to the Webbs! They really make me feel that it's not completely impossible to achieve my goals. And thanks to them for giving us a healthy supply of milk!!
09/22/2011 7:25:43 AM CDT
Ben Detofsky says ...
I love this story. They're like every other entrepreneur that's getting a ton of press right now in the tech world, except society doesn't view what they do as at all glamorous.
09/22/2011 7:37:09 AM CDT
Sabrina says ...
I am trying to start eating healthy but it is so hard to find food i like. I guess i am a picky eater any advise?
09/22/2011 7:38:49 AM CDT
Gena says ...
I think that Tyler and Melanie are an inspiration to all of us out there who would love to start their own organic farm. It shows us that with a dream and positive thinking the impossible can be done!
09/22/2011 7:53:03 AM CDT
Sarah B says ...
Thats such a great story.
09/22/2011 7:57:46 AM CDT
Tyler and Melanie Webb says ...
Wow. Thank you all so much! We love what we do, and hearing all the appreciation is so inspiring to always continue our journey as farmers, and stewards of the land. Enjoy. Ty, Mel and Wyatt.
09/22/2011 8:19:54 AM CDT
Kristen says ...
All I can really say is that I'm so glad that there are people like the Webbs. Without them and their commitment to raise happy, healthy animals that are able to lead fairly comfortable lives, my family wouldn't be able to have dairy-based products. I'm not able to raise my own animals and I won't buy from people who don't treat their animals with love and respect. The Webbs are the kinds of farmers I want to support and give my money to. Thanks, Webb family! Keep up the hard work.
09/22/2011 8:21:11 AM CDT
Rachael says ...
Like the others, I find them very inspiring. But as a new mom myself, I am overjoyed to see Melanie wearing her baby and exposing her little one to such an amazing experience. Hearing their story and seeing them has made me even more proud to call "Organic Valley" products MY dairy product of choice. I'm delighted to support farmers like them.
09/22/2011 8:27:01 AM CDT
Karen L says ...
I shop Whole Food & buy organic as much as possible but I never really know what brand to reach for...this video will be the reason it will be Organic Valley! What a lovely family & wonderful effort and sacrifice on their part. We as consumers must support this kind of family farm or they will be gone forever.
09/22/2011 8:28:41 AM CDT
B Piggush says ...
so happy you started your operation. thanks!
09/22/2011 8:33:43 AM CDT
ctbenjamin says ...
Great story! & great foods as well - love OV's quality, it's top notch = )
09/22/2011 8:35:38 AM CDT
Erin Lewter says ...
The Webbs are living their dream and contributing to a movement that is making the world a greener, more sustainable, and better place to live. I am amazed and inspired by the hard work and dedication it must have taken them to achieve this goal. It makes me want to quit my job and start a family farm! Seeing them walking through the pastures with their baby, huge smiles on their faces, makes me proud to support Organic Valley and the family farms that is supports. Thank you, Whole Foods, for supporting Organic Valley and providing me with delicious and organic dairy products. And a huge thanks to the Webb family for following their dream and raising happy, healthy cows and setting a great example for how dairy farming should be done!
09/22/2011 8:35:59 AM CDT
Jessica says ...
I am inspired by this family, to take on this challenge and to succeed. They are truly remarkable and its great to know that it is families like the Webbs who are being the great products of Organic Valley.
09/22/2011 8:41:43 AM CDT
Anne says ...
Its inspiring and uplifting to know that there are people making our world healthy and beautiful.
09/22/2011 8:44:48 AM CDT
Emily Edgren says ...
Their story gives me motivation and inspiration to continue in my endeavors to live a more natural and sustainable lifestyle. It's hard when most don't see the need for being more self-sufficient, but when I see what the Webbs gave up and the rewards they are now enjoying, it reminds me that it will be worth it.
09/22/2011 8:48:37 AM CDT
Kathleen says ...
I think the work they do and the passion they bring to the job shows! We need more people like Tyler and Melanie in the farming business! I buy Organic Valley because of the small farmers and not the one's owned by the corporations! Keep up the great and inspiring work, we can taste it in your products!
09/22/2011 8:58:51 AM CDT
Linda Clark says ...
I think this is wonderful. It's something I always dreamed I wish I could do. Thank you for sharing your life and story and giving us organic milk.
09/22/2011 9:01:52 AM CDT
Laura says ...
love their story, so awesome. Makes me feel even better about buying their products.
09/22/2011 9:10:15 AM CDT
Nicole K. says ...
Great families making great products!
09/22/2011 9:12:37 AM CDT
Jill Morowitz says ...
What an inspiring story!
09/22/2011 9:34:38 AM CDT
Mardi Shaw says ...
Thank you for sharing your story! We use only organic valley, but we live very close to La Farge! Always trust OV.
09/22/2011 9:36:08 AM CDT

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