

Rose are red. Violets are blue. We’ve made a commitment to Whole Trade. And you can too. Small choices you make every day can make a world of difference. This Valentine’s Day, why not look for gifts that give back and really spread the love? Our Whole Trade® Guarantee ensures fair prices are paid for products, better wages and working conditions, and sound environmental practices.
When you choose Whole Trade products, you not only show your loved ones that you care, you also use your buying power to create new economic opportunities for workers in the developing world.
These Whole Trade items are perfect for your Valentine… (Whole Trade) guaranteed:

This Valentine’s Day will you make a commitment to ethical trade, the environment and quality products?
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!