Whole Story

2010 marks a monumental milestone for the Jane Goodall Institute (JGI) and its founder, Dr. Jane Goodall, DBE. Fifty years ago, Goodall, who is today a world-renowned primatologist, conservationist and UN Messenger of Peace, first set foot on the shores of Lake Tanganyika, in what is now Tanzania’s Gombe National Park. The chimpanzee behavioral research she pioneered there has produced a wealth of scientific discovery, and her vision has expanded into a global mission to empower people to make a difference for all living things. Through product partnerships, JGI is able to continue its critical work while bringing focus to ethically produced products. Each day, with every choice you make, you can make a difference. Look for these featured brands: Allegro Coffee Tanzania Kanyovu Allegro Coffee Company is a proud supporter of the Jane Goodall Institute and the farmers of Tanzania’s Kanyovu Cooperatives. Their support of JGI helps fund reforestation projects in Gombe’s coffee growing areas that support protection for vital chimpanzee habitat and sustainable livelihoods for local people. Late July Organic Mini Sandwich Cookies Ten percent of profits from these organic Mini Endangered Animal Sandwich Cookies support the Jane Goodall Institute’s amazing work saving endangered chimpanzees, promoting sustainable living and nurturing the next generation. These “Good For All” cookies are made with real organic chocolate, are a good source of whole grain and calcium and feature endangered animals discussed in Dr. Goodall’s newest book. Rishi Tea Masala Chai For Rishi Tea, organic is more than a certification. It’s about working with people and the environment to provide a healthy and sustainable future. That’s why they’re honored to partner with the Jane Goodall Institute and introduce their Organic and Fair Trade Certified Chai, which is made from tea harvested in the biologically diverse, ancient tea forest of Manong-Manmai. Proceeds support JGI, including its global program, Roots and Shoots, the tea farmers and the preservation of their unique tea heritage. Theo Chocolate Bars Proceeds from the sale of these chocolate bars will benefit cocoa farmers, promote conservation in the tropical rainforest and directly contribute to the Jane Goodall Institute’s efforts to save chimpanzees, develop community-centered conservation programs in Africa and empower youth around the world to take action. When you taste Theo Chocolate you will experience why it is “Good For All!”