Whole Story

The Official Whole Foods Market® Blog

SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Jan says ...
This sounds like it was so much fun! I would love to win that bag full of goodies!
03/26/2009 12:30:54 PM CDT
sarah jo says ...
yum. yum! wish i could have been there.
03/26/2009 12:41:10 PM CDT
Teresa Lebario says ...
Can't wait until we get such an event here in Colorado. Sounds fantastic!
03/26/2009 12:51:54 PM CDT
Carol Catto says ...
It looks like the event was fun. When will there be one in Pennsylvania?
03/26/2009 2:12:46 PM CDT
Martha says ...
Sorry I missed this one! I went to SXSW interactive, but did not know about this party...thanks for the writeup!
03/26/2009 2:32:35 PM CDT
Holly Smith says ...
This sounds like a great event. Is there anything like this in Maryland, DC or Virginia?
03/26/2009 2:44:06 PM CDT
Suzanne says ...
I visiting Austin for the first time last weekend, and one of my main destinations was WholeFoods! I hope I win!
03/26/2009 3:01:16 PM CDT
Stephanie Johnson says ...
Wow! I would have loved to have been there for this event. All the people who are so passionate about what they do.. the glorious food and wine- it sounds like heaven to me. Maybe next time... Meanwhile, keep up the good work!
03/26/2009 3:13:23 PM CDT
S. J. Krup says ...
It all looks and sounds good ... especially when it's 40 degrees and raining here!
03/26/2009 6:33:39 PM CDT
Michele Molesky says ...
This event sounds simply scrumptious! I wish I could have been a part of it!
03/26/2009 7:32:01 PM CDT
Kim says ...
Visited the Austin WF for the 1st time during SXSW - great festival, fantastic city, amazing store! It's going to be an annual pilgrimage.
03/26/2009 8:02:31 PM CDT
Elena says ...
I visited Austin's Whole Foods during SXSW. It was great!!! Delicious food everywhere and this great even. To top it off! Austin WF is by far the best location-no doubt. Whole Foods= heaven.
03/26/2009 8:19:37 PM CDT
Denise says ...
Always wanting to learn about how to prepare wholesome foods, especially in their season! Love brousing Whole Foods for ideas for today! Wish I could have lived where that fabulous event was held - it must have been a treat for all who attended. I'm green with envy! Denise
03/26/2009 9:06:57 PM CDT
ERICA says ...
Sounds awesome, I needed some cooking inspiration for dinner and this got me started. I can't wait to visit Austin some day! Erica (currently living in Khartoum, Sudan!)
03/26/2009 9:09:58 PM CDT
V Chandra says ...
Oh my god we just moved from Austin and knowing that they had this wonderful festival now, makes me miss Austin even more!
03/26/2009 9:51:10 PM CDT
Lindsay says ...
Sounds like a great time with great food. To bad I am so far away!
03/27/2009 1:20:10 AM CDT
Matt says ...
I've been to the SXSW, and in the future would like to see WF have some sort of a gourmet BBQ using healthy ingredients, that way you are paying tribute to a Texas tradition while showing what you can do with your products, barbeques don't have to be just a side of beef and sauce anymore.
03/27/2009 3:10:05 AM CDT
Nona says ...
Sounds like it was a great event. I would love to see Whole Foods sponsor a vegetarian/vegan/healthy food conference or festival here in Washington, DC. I love how Whole Foods has taken leadership around important issues like health, the environment, and even animal adoptions. You have certainly set the example for other companies than want to truly be a part of their communities. Besides the great selection, it's why I support my local Whole Foods store, despite the bite in my budget.
03/27/2009 10:10:59 AM CDT
pea says ...
great giveaway..thanks!
03/27/2009 11:23:39 AM CDT
Sandra says ...
The GO TEXAN tomato tatins look so delicious I’m wishing I was in Austin!
03/27/2009 11:52:54 AM CDT
Lindsay says ...
This sounds like an amazing time. Makes me wish I lived in Texas, and I never thought I would say that! The Tomato treats look amazing!
03/27/2009 5:50:31 PM CDT
Paula Feight says ...
I used to live in Austin and really miss all the SXSW fun! You reminded me why I still miss Austin after leaving 13 years ago.
03/27/2009 6:04:06 PM CDT
Kelly says ...
Just checked out Cupcakes Take the Cake link - awesome cupcakes, would love to visit their bakery!
03/27/2009 7:25:53 PM CDT
Gloria says ...
With the hectic pace of everyday life upon us, I have found that the one true joy that still exists is savoring each and every bite of the freshest, most imaginative foods! We throw "boring" out the door by exploring the delightful selection at Whole Foods. When you've got the urge, you've got to splurge!
03/27/2009 10:02:38 PM CDT
His_wife43 says ...
In growing numbers, these leaders work hand-in- glove with community partners, families, staff, and others to develop a shared vision for trans- forming traditional schools into genuine com- munity schools. ,
10/10/2009 7:53:45 PM CDT

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