Whole Story

The Official Whole Foods Market® Blog

SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Michelle says ...
Wow! Looks like a blast! If only...
03/25/2009 2:23:45 PM CDT
Joseph Hayes says ...
How about someone starting a SxSE and bringing some life to Orlando?
03/25/2009 2:23:56 PM CDT
Jeanne says ...
I wish I could have scored an invite to Austin. Looks like it was fun and informative!
03/25/2009 2:24:02 PM CDT
Martin R says ...
know what i'm sayin'?
03/25/2009 2:25:23 PM CDT
MelodyJ says ...
It seems like everyone had a wonderful time. I also wish I could have been there.
03/25/2009 2:30:12 PM CDT
Lynna says ...
Bring this event to NJ!
03/25/2009 2:31:19 PM CDT
JoJo says ...
I've wanted to go to SXSW for years, and every article I read about it makes it sound better than the last. Maybe one year!
03/25/2009 2:31:28 PM CDT
susan holaday says ...
Thanks for letting me know that there are wineries in Texas!
03/25/2009 2:32:12 PM CDT
Rhonda says ...
Thin Mint Cupcakes! What a great idea for using up all the Girl Scout cookies I purchased. The cookie looks yummy perched up there in the green frosting. Thanks for the idea!
03/25/2009 2:32:13 PM CDT
Susan says ...
Sounds like a great time and fabulous food and drink. What is the likelihood of getting the riceball recipe? Just had Arancini de Riso this weekend and would love to compare the two.
03/25/2009 2:33:17 PM CDT
Karyn says ...
Wish I didn't miss that one, it would have been fun to attend. Maybe next year it will be announced on the WF web?
03/25/2009 2:34:47 PM CDT
Deanna says ...
Yummy, those foodie pics look fabulous! Can you give up the names of the GO Texas under $20 wines? Pretty please?
03/25/2009 2:35:31 PM CDT
L Weber says ...
Wish I was there! Looks like it was warm and festive...
03/25/2009 2:35:31 PM CDT
Jillian Schrier says ...
Sounds like a mighty tasty night, i wish i could have sampled that fare. Hope to win!
03/25/2009 2:36:22 PM CDT
Marguerite R. says ...
The well written article makes you feel like you are there! It makes you want to be there among all the talent and wonderful food and drink! Well done.
03/25/2009 2:38:06 PM CDT
Lauren says ...
Oh, the delights of good, wholesome food! The tomato tatins sound amazing. Glad you enjoyed yourself at the event. And thanks for that fact about flounder and their eyes- learn something new everyday!
03/25/2009 2:38:46 PM CDT
Ellen Ronnie says ...
What a fantastic event! Just the kind of event I'd love to be part of. Thanks for giving us a chance to win the gift bag.
03/25/2009 2:38:54 PM CDT
Lisa Lessard says ...
Tasty article full of interesting ideas.
03/25/2009 2:39:07 PM CDT
Merrie Haynes-Hanson says ...
Great music and fantastical food. What could be better? Oh yeah, me getting to experience both from Colorado. Sigh.
03/25/2009 2:43:52 PM CDT
Janet says ...
I would love a list of the $20 Texas wines : ) It is refreshing to see foodies can find wholesome foods in Texas vs the steroetypical beef brisket barbeque's!( Don't get me wrong here... I am not trying to be politically incorrect) Thanks for the overview of some other Texas options!
03/25/2009 2:44:03 PM CDT
TSue says ...
Sorry I missed this. Now that I subscribed to the Whole Foods e-newsletter, I'll know about it ahead of time.
03/25/2009 2:44:28 PM CDT
Cindy says ...
I looove Austin! Someday I hope to be there for SXSW. I try to make a pilgrimage to WF original store. Love my local store - the displays in the produce section are like works of art.
03/25/2009 2:46:00 PM CDT
Rachel says ...
I'd appreciate a link to the recipe for the rice balls too. Thanks!
03/25/2009 2:46:24 PM CDT
patricia boutilier says ...
What could possibly be better than music and great food-----a chance to win something!
03/25/2009 2:47:48 PM CDT
Denise says ...
Great Photos of the entire event! Hope I win because it is Spring!!
03/25/2009 2:48:46 PM CDT

Pages