
In case you are just tuning in, we’ve been celebrating April with our Whole Trade™ pineapples that are setting a sweeter standard for quality, as well as environmental and social responsibility.
But time is running out for you to enter to win a 9-day trip to Costa Rica! To celebrate the expansion of our ethical sourcing program in Costa Rica, we’ve partnered with Intrepid Travel to offer a chance to win a trip to Costa Rica, home to the Whole Trade pineapple found only at Whole Foods Market. The contest ends on April 30th, so enter your name now for a chance to win.
Our Whole Trade pineapples are grown in Costa Rica on farms that never compromise on providing delectable sweet and juicy fruit, and who keep the health of the planet high on their priority list. Our Whole Trade™ Guarantee ensures that these responsible farms and their workers receive equitable wages and better working conditions – and that you enjoy the best quality tropical treat, delivered to our stores at peak ripeness.
These Whole Trade pineapples are truly amazing. I’ve been packing it in my daughter’s lunch box for quite a few weeks now and she’s still loving it! So are these customers:
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!