Whole Story

Read on for a chance to tell us which products meet your personal taste test and you might win a year’s subscription to Cooking Light. I’ve always been a sucker for store brands, even before I had ever heard of Whole Foods Market. Why pay more for the same thing, I say. The problem is sometimes the store brand doesn’t quite taste as good as the name brand and you have to make the cruel decision between budget and taste. So, when I was introduced to Whole Foods Market 365 Everyday Value line of products, it was a revelation! I got the best of all worlds—an affordable product with lots of organic options, free of ingredients I try to avoid like hydrogenated fats and high-fructose corn syrup, and best of all they taste just as good (and often better) than similar name brand products. You might think I’m a little biased since I now work here, but I’ve got experts who agree with me. Our exclusive store brands made the cut in six categories of Cooking Light magazine’s 2010 Taste Test Awards. Check out Cooking Light’s October issue for all the winners and take a look at these favorites from Whole Foods Market: 365 Everyday Value Organic Unsalted Butter Whole Foods Market 100% Whole Wheat Bread 365 Everyday Value Organic Diced Tomatoes, No-Salt Added 365 Everyday Value Organic Oat and Honey Granola 365 Everyday Value Mayonnaise GRAND PRIZE WINNER IN THIS CATEGORY! 365 Everyday Value Albacore Tuna in Spring Water Want to win a year of Cooking Light? Tell us which 365 Everyday Value or Whole Foods Market products win your personal taste test awards. On Oct. 12th we’ll pick five reader comments at random to receive a free year-long subscription to Cooking Light magazine.