Whole Story

Whole Foods Market’s Jeff and David give Willie a big check. Farm Aid and Whole Foods Market go together like locally grown peas and carrots! Anyone that was lucky enough to attend the Whole Foods Market sponsored event on Saturday would have to agree that the talent and energy around the show was truly inspirational. With performances from the likes of Jerry Lee Lewis, The Pretenders, John Mellencamp, Neil Young and, of course, Willie Nelson, the message of support for farmers and local producers was loud and clear. The Whole Foods Market Boston local teams outdid themselves with the massive task of catering 3 full meals for the VIPs, production crews and artists along with offering tons of free tote bags and product samples for any of the 30k+ attendees that stopped by our booths. The grand prize winners of our “Destination Summer” online sweepstakes (and lucky us, they’re farmers too!) also had a blast, eating great food and grinning ear to ear the whole day. Kudos to everyone who had a hand in this huge undertaking! Our guest writer, Honey Thompson, works on our marketing team and had an absolute blast helping out at FarmAid.