A Bird for Every Budget
Get every tender, juicy morsel out of your turkey dollar! To get just what you want, place your order early because size, type and availability vary by location.
| Value frozen turkey | Chilled brined turkey | Our basic fresh turkey | Kosher turkey | Organic turkey | Heritage or heirloom turkey | |
|---|---|---|---|---|---|---|
| Relative price | Lower price per lb |
Higher price per lb |
||||
| Fresh or frozen? | FROZEN From this year's turkey harvest |
FRESH Birds are raised to reach the perfect size just before the holiday season, then processed and stored just above the freezing point, which can create a thin layer of soft ice on the skin, but allows us to offer to you the freshest, juiciest turkey |
||||
| How it was raised | Whole Foods Market® standards for turkey: no antibiotics ever, vegetarian diet, no added hormones*, no added solutions** or injections | |||||
| Flavor | as good or better than a conventional supermarket bird | brining adds extra flavor and moisture | our delicious, fresh poultry that customers come back for time and time again; allows you to brine or season to your taste | breeds chosen specifically for flavor | ||
| Cooking notes | prepare as you would any turkey | fresh turkeys cook a little faster than frozen | take much less time to cook | |||
| Additional benefits | a great price for turkeys raised to better standards than you'll find most anywhere else | we've done the brining so you don't have to ... in a traditional mix of sea salt and water | our standards require sufficient space for natural behaviors such as flapping their wings instincts | two Kosher certifications: Rabbi Babad and OU | organic certification requires that feed, farm and processing all meet organic standards | birds grow at a slower rate than most other turkeys and develop flavor naturally |
| Size range | 10-20 lbs | 16-20 lbs | 8-30 lbs | 10-20+ lbs | 10-20+ lbs | up to 14 lbs |
* Federal regulations prohibit the use of hormones in raising turkeys.
** Except for pure sea-salt solution brining where indicated.


