What Is Local?
Local produce is by definition seasonal. In spring in California, that means artichokes; summer in Michigan means blueberries and autumn in Washington means apples. We value this natural diversity, and each of our 11 regions has its own firm guidelines for using the term “local” in our stores. While only products that have traveled less than a day (7 or fewer hours by car or truck) can even be considered for “local” designation, most stores have established even shorter maximum distances. Ask a team member for your store’s definition of “local”.
A Friendly and Fresh Connection
Supporting local farm production puts a “face” behind the foods we consume and keeps us connected to the seasons, as well as the unique flavor and diversity of local crops.
Local Means Green
Buying produce from local growers reduces the environmental impact and costs of transporting product.
Small local farms are a valuable component of a community’s character, helping maintain agricultural heritage, preserve land use diversity and moderate development.
Crop Diversity and Quality
Many farmers producing for local markets choose to diversify, growing a variety of crops instead of just one. This is a boon for biodiverstiy and your palate, since local crops are harvested at their peak of freshness and flavor.
Local Means Green - Again
Minimizing handling and transportation costs gives farmers maximum return on their investment. And most of the money spent on local production stays in the community, “greening up” the local economy.