James Parker

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Born in Mississippi and raised in the South (mainly Texas), James Parker’s first produce job was at 16 in a supermarket in Dallas where he trimmed corn, made orange juice, and put strawberries in plastic containers for 4 hours every day after school. James joined Whole Foods Market in 1986 where he initially focused on retail department design and merchandising- helping open more than 60 stores throughout the US. He has since expanded his interests to include the production and purchasing side of the business for fresh produce and floral. For James, produce is “still life- a physical manifestation of our seasonal cycles. Fresh fruits and vegetables connect us to our world in a way that is dynamic and ever changing. It is a way for us to celebrate the changing seasons and our changing world in a positive way every day.” James is also a painter, fresh food chef and advocate, sometimes successful gardener, avid sand castle builder and pumpkin carver. He lives in Aptos, California with his wife Erin, son Aidan, daughter Delilah, and cat Harry.

Blog Posts By Author

August 30, 2011 @ Whole Story
There is no month that comes close to besting September for flavor and variety when it comes to grapes and raspberries. Learn why some of the last offerings of summer are the most spectacular.
August 16, 2011 @ Whole Story
Produce expert James shares his love for figs, explores the unique way they grow, guides us in selecting the best tasting ones and divulges his favorite ways to serve.
August 2, 2011 @ Whole Story
Tomatoes are complicated. The confusion sets in with the question, “are they fruit or vegetable?” They are legally defined as fruit in the agriculture industry but that doesn’t jive with the multitude of ways I use them.
July 19, 2011 @ Whole Story
Like the porridge in Goldilocks and the Three Bears, conditions that are too hot or too cold can seriously impact the fruit. Learn how peaches and nectarines are doing this year.
July 5, 2011 @ Whole Story
The combination of long, warm summer days and satisfyingly light meals makes corn a seasonal delight. Learn why corn is best eaten as close to harvest as possible.

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