Today's the big day! All of our U.S. stores are helping shoppers celebrate Labor Day by offering ground grass-fed beef at a sale price of just $3.99 per pound. Today, September 3rd only! This is the perfect way to try out grass-fed beef if you haven't yet; and if you have, a perfect opportunity to stock up! Grill up some unique burgers befitting flavorful grass-fed beef:

• Bahn Mi Grass-Fed Beef Burgers
• Apple and Cheddar Grass-fed Beef Burgers
• Or use grass-fed in any of these 25 ground beef recipes.

Here's what I think are the most important aspects of grass-fed beef:

• Grass-fed beef ranching is not only good for the animals, but involves managing natural resources and supporting local producers.
• Grass-fed beef is a leaner choice and has a more favorable ratio of omega fatty acids.
• Grass-fed beef is priced fairly for the producer and is worth every penny.
• Grass-fed beef is a delicious alternative to grain-fed beef and cooks a little differently.

We've got more details on all of those aspects on our Grass-fed Beef page and you can read about our Grass-fed Rancher Partners and find out who supplies the grass-fed beef that you buy in your local Whole Foods Market. Very cool. Let's fire up the grill and cook some beef!