Saddle up – it’s that time again! All of our U.S. stores will help shoppers celebrate Labor Day by offering ground grass-fed beef at a sale price of just $4.99 per pound this Friday, September 2nd, only. It’s a one-day only sale and there is a 10 pounds per person limit. This is the perfect way to try out grass-fed beef if you haven’t yet; and if you have, a perfect opportunity to stock up! So what does it take to be a grass-fed beef supplier for Whole Foods Market? In addition to being rated through Global Animal Partnership’s 5-Step™ Animal Welfare Rating program, their beef cattle must also meet these criteria:
- Cattle must be born and raised on pasture or rangeland;
- Cattle are fed forage consisting of grass (annual and perennial), forbs (e.g. legumes, Brassica), browse (woody plants like shrubs and bushes), or cereal grain crops in the vegetative (pre-grain) state, with the exception of milk consumed by calves prior to weaning;
- Cattle are not fed grain or grain by-products;
- Cattle can be fed hay, haylage, baleage, silage and crop residue without grain during periods of low forage quality or bad weather.