Stop the insanity! I help with customer inquiries here at Whole Foods Market and we’ve been hearing some wild, off-base stories from folks around the country lately.
For brevity’s sake, I’m going to list them here in hopes of dispelling these rumors.
Rumor No. 1: Whole Foods Market has been bought by Monsanto. No! What crazy talk! We’ve never had any affiliation with that company. We are publicly traded; our majority shareholders are listed in documents filed with the SEC and, I promise, Monsanto is not on the list and never has been.
Rumor No. 2: Whole Foods Market made a secret deal with Monsanto to support the deregulation of GMO crops like alfalfa. Again, no way! This ridiculous rumor started over a year ago in January 2011 because of the Organic Consumer Association’s (OCA) misleading article titled “Whole Foods Caves to Monsanto.”
You see, Whole Foods Market and others in the organic food industry met with the US Secretary of Agriculture in support of farmers’ rights to grow Non-GMO crops.
Because we did not take the exact hard-line stance that the OCA did, they accused us of “being in bed with Monsanto,” and the rumor developed from there. Whole Foods Market has no ties to Monsanto and did not have any interaction with the company concerning this or any other issue. For a good description of what really happened, here’s a solid Washington Post story.
You can also read our blog response from last year.
Rumor No. 3: Whole Foods Market recently decided to start selling food with GMOs. Wrong again! As long as GMO crops have been in this country, GMOs have been in the US food supply. The most effective action we can take now is to label the food that DOESN’T include GMOs. That’s why we’ve enrolled our 365 Everyday Value and 365 Organic product line in the Non-GMO Project Verification Program, and have encouraged our branded vendors to do the same – and many, many have.
If you want to avoid GMOs, here’s what to look for in our stores:
- Organic products, since USDA organic standards prohibit the use of GMO ingredients.
- Our 365 Everyday Value and 365 Organic store brand food products are sourced to avoid GMO ingredients and many have been verified under the Non-GMO Project verification program. You can find a list of verified products on each of our store web pages.
- Products labeled with the Non-GMO Project Verified label. For a shopping list of Non-GMO Project Verified products carried by your local store, check your store’s webpage or review brands and products on the Non-GMO project website.
Thanks for reading and now back to your regularly scheduled shopping.