We’ve got your fresh, wild Alaska salmon here! This Friday only, our troll-caught Coho salmon will be on sale for $8.99 a pound. Our buyers in Alaska work directly with fishermen so that we can offer wild salmon as soon as they start running. It’s never frozen, which means you get that incomparable fresh summer salmon flavor. This sale is one day only so make sure that you stop in this Friday, July 27th to hook this sweet catch! Sale valid in our US and Canadian stores, while supplies last. Availability and limits may vary by region, so you can contact your store for details. Most of our stores do not provide rain checks for sales like this.
What does “troll-caught” mean, you ask? (No, it doesn’t mean caught by a troll! Read on!) Trollers are small boats that fish by hook and line. Fishing this way means that there is little impact on the environment and minimal bycatch, or non-targeted catch. Troll-caught salmon are caught one at a time, cleaned by hand and packed in ice. This careful individual handling results in top quality and superb flavor. Due to the small size of the boats and the unpredictability of weather conditions, our troll-caught Coho has a limited availability, so a sale on troll-caught Coho salmon (from fisheries certified sustainable by the Marine Stewardship Council, no less) really is a special occasion. Chefs and home cooks alike love Alaska Coho salmon for its mild flavor, delicate flake and moist, tender texture.
Here are some simple summer ways for you to enjoy the fabulous flavor of troll-caught Coho salmon. We think you’ll fall for this fish — hook, line and sinker!
Remember, our Alaska troll-caught wild Coho salmon is only available for a few short weeks, so make sure to stop by our one day sale this Friday, July 27th to get the best deal of the season!