When you shop at our store on 5% Day, you are supporting an organization making a direct impact in our community. Five percent of net sales made on this day are donated to a local nonprofit, and this 5% Day will benefit Matthews Help Center [1].

Specifically, funds raised will support the center's Financial Crisis Assistance program, which provides financial aid for basic needs to help individuals in short-term crisis stabilize and move toward financial independence.

Whole Foods Market stores give back to their communities throughout the year, and one such way is 5% Day, held quarterly. In 2012, Whole Foods Market stores raised a combined total of more than $5 million in proceeds through quarterly "five percent days" to support nonprofits in the local communities.