We love Parmigiano Reggiano more than anyone! And to prove it, we present: PARMAGEDDON! It’s the end of the world (record). At 3pm on March 9th, Every store across the US will crack at least one wheel of Parmigiano Reggiano. Whether you’ve loved Reggiano for years or you’ve never tried it before, there’ll lots to sample and lots to see! Recipes, contest, food and more! Join us for all the fun!