The Whole Planet Foundation 's mission is to create economic partnerships with the poor in those developing-world communities that supply our stores with product. Through innovative assistance for entrepreneurship - including direct microcredit  loans and tangible support for other community partnership projects - we seek to unleash the energy and creativity of every human being we work with in order to create wealth and prosperity in emerging economies. For these six weeks, Whole Foods Market will be striving to achieve huge goals to help reduce poverty. Join us in empowering entrepreneurs in the global community by donating to the Whole Planet Foundation. This is a hand up not a handout!