The Story Behind Our Arctic Char
Ours is raised to standards like nowhere else!
| At The Producer's Farm |
In Your Kitchen |
| Great Personality |
- cousin to salmon and trout
- schools well with others
- grows to about 3 pounds
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- gorgeous reddish pink color
- tastes like salmon, but milder
- light and moist; firm in texture
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| No Shady Background |
- from breathtaking, pristine Iceland
- farmed in land-based tanks for low eco-impact
- tanks prevent escape of fish into the wild
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- it's fresh—with no preservatives added
- flown in to our stores almost every day
- traceable to the source
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| Packs in the Healthy Value |
- no poultry or mammalian by-products in feed
- no antibiotics or added hormones
- excellent water quality control
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- contains healthy omega-3 essential fatty acids
- no genetic modification or cloning allowed
- a likable, affordable choice
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| More Reasons to Love it |
- farmers committed to protecting the environment
- Whole Foods Market(R) Aquaculture Standards
- changing the way seafood is farmed
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- grill, bake, broil or sauté
- cook about 10 minutes per inch
- season with citrus, herbs or mustard; or lightly oil and roll in bread crumbs or nuts
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