Bright Pink, which was founded here in Chicago in 2007, has grown to be the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. Whole Foods Market Chicago is honored that Bright Pink will be our One Dime at a Time recipient from January 1st to March 31st. During this time, all bag credits donated at the registers will go to Bright Pink to support their life-saving mission. Let your small change create big change this winter at our registers. Be Brilliant. Be Bold. Be Bright Pink.