Seems we lost our Guinness Book World Record to Canada...so we aim to re-claim the record for the most Parmigiano Reggiano wheels cracked at once! Join us at 3 p.m. EST as every Whole Foods Market in the world cracks a wheel or two of Parmigiano in grand style! We need witnesses! And the pay off for you is a delicious array of foods made with this delicious, buttery nutty cheese! Celebrate with us!