A Grocer with a Heart
by arlington-tx, February 13, 2009 | Permalink
I love Valentine’s Day - flowers, chocolate, cupid and amour. I equally love Whole Foods Market for all the fabulous food and creative gifts they offer this time of year.
But this is one grocer that shows the love 24-7, 365 days a year. I’m referring to their Whole Trade Guarantee AND Whole Planet Foundation. Personally, the 2 go hand-in-hand because they are helping producers and workers in developing countries who supply me, the shopper, with first rate products.
The Whole Trade Guarantee is just that - a promise to provide more money to producers (sometimes more than Fair Trade offers) PLUS better working conditions and higher wages for workers, to name a few things. Here’s the really cool part - once I purchase bananas, coffee and any other Whole Trade products, the company then gives 1% of the sale (out of their own pocket, mind you) to their Whole Planet Foundation, a non-profit organization committed to ending poverty and hunger through what is known as micro-credit loans.
I just don’t know of another grocer that puts their money where their mouth is, literally. So, this Valentine’s Day I’m going to make sure I give back some love by purchasing Whole Trade products.
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