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The Sting Of Summer On My Skin

by briarcliff, March 11, 2009 | Permalink

I Can Feel the Sting of Summer on My Skin

 

By: Michael Shively, Store Team Leader at Whole Foods Market Briarcliff

 

With a slight soreness across my shoulders from digging my home garden three times larger for this season I want to write and tell you that it makes me giddy thinking about seeing and tasting those amazing veggies that summer will soon bring.  Of course, the big one for most of us, including me, are the heirloom tomatoes.  Those beautiful, plump, delicious gifts from Mother Earth will be here before long and I am like a 5 year old with his pants filled with ants just thinking about them. My respect for the farm and the farmer started early.  I grew up around gardeners, as my mother kept a small garden, and my grandfather kept a garden so large that he fed himself and my grandmother year round.  They both grew tomatoes and I remember quite tasty tomatoes from both gardens, but I did not have a mind blowing, eyes closed, lost in the flavor experience with tomatoes until I had tasted an heirloom from the Whole Foods Market in Dallas, Texas where I worked for a bit of time. My goodness that is what a tomato is supposed to taste like. The flavor was so clean, and juicy, and TOMATOEY (I have officially created a new word) that every bit of white noise in the world went away for those few minutes that I was devouring the tomato. My love affair will resume in just a couple of months as our store here on Briarcliff Road will again be able to fill a table with local and regional heirloom tomatoes. When you pick up your favorite heirloom consider adding a little kick with some fresh mozzarella accompanied with balsamic vinegar, Sweetwater Growers fresh local basil, salt and pepper.  Oh, the anticipation!

 

Some of the other gifts that will soon be arriving are southern staples like blueberries from farmer Dick Byne, strawberries from Miles Berry Farm, okra, corn, peppers, and melons. Yes, you can get these items at any time of the year, but the true gift is to get them in season, close to home, with as few food miles on them as possible, and in most cases we can show you a picture of the farmer. Who knows you may even run into one of them that grew your dinner while you are in our store. Before I let the bounty of summer steal the spotlight, let me pay homage to the sometimes overlooked stars of spring. What a mundane life it would be without our Georgia grown Antioch Farm Vidalia onions?  What about the many uses for a radish or coming up with a new way to prepare carrots? Of course, salt, pepper, and olive oil in the oven for 30 minutes will make magic on both. Don’t forget the amazingly beautiful broccoli. Wow, life is good!  Get in to our store and start gathering and cooking all of these wonderful items. If you don’t know what to do with something, just ask; we will be glad to help you out.  Our staff is loaded with team members that have a passion for what the earth brings us to eat and they will be more than happy to assist you.

 

Here at Whole Foods Market we are committed to local and regional produce when the season brings them. I don’t know how many people out there know this, but during the peak of summer, our store has local farmers who come to the back door and sell us produce.  What other grocery store does that???  We truly appreciate what an important role these farmers play in the health of our region, our bodies, and our future.  We want our customers to have access to all of the great things being grown in our great state and across the South so we go a little out of our way to make sure that those farmers and producers can have a place to showcase their talents.  Yes, there are many places to buy “groceries”. But, I can proudly say that when you shop with us, your choice advances a movement-a movement that puts a face with your food and enhances your life through these great foods.  So, get in here and see us.  We want to help you eat better, live better, and feel the passion!

Briarcliff Brew News March Edition

by briarcliff, March 4, 2009 | Permalink

Welcome to the March edition of Briarcliff Brew News. We have some great beers available this month as we look towards spring and some warmer weather. A handful of beers are on sale and a nice collection of new beers are on our shelves.

First off, what’s on sale. Right now we have Sierra Nevada Pale Ale six packs. This pale ale is a classic example of a micro-brewed North American pale ale, a very drinkable balance of hops and malt body. If you are looking for something lighter and not as hoppy, but not lacking character, we’ve got Sam Adams Light, which is also on sale. Atlanta’s own Sweetwater Festive Ale is available for a great deal so make sure to get you hands on some of this great seasonal ale before it’s too late. Two new beers that are also on sale are Fordham’s Copperhead Ale and Old Dominion Oak Barrel Stout. Copperhead Ale is a medium bodied beer with little hop character and a smooth malty flavor. For something darker, the Old Dominion Oak Barrel Stout is a full bodied beer with dark roasty flavors mixed with vanilla and oaky goodness. If you prefer organic beers, Lamar Street Pale Ale is on special this month. This pale ale is brewed exclusively for Whole Foods Market by Goose Island Brewery, an excellent brewery in Chicago! Finally, for those of you looking to celebrate the season a few friends, we have 12 packs of Full Sail Session and Mini Kegs of Heineken on sale. Two easy drinking beers that every beer lover can enjoy!

Next up, we’ve got the beers that are new to our shelves here at Whole Foods Market Briarcliff.  We have a variety of Otter Creek Brewing beers on our shelves. They include the Vermont Lager, Copper Ale, Stovepipe Porter, and Winter Ale. Come in and try something new from this great craft brewery. Otter Creek Brewing also brews the Wolaver line of organic beers including an Oatmeal Stout and Brown Ale. Glad to have these fine brews in Atlanta! From Abita Brewing we’ve added their Andygator and Abbey Ale. Both of these brews come in 22oz bottles and are “big” beers, as they ring in at 8% alcohol. Come in and grab one (or both) to go with some cheese and find a comfy seat to enjoy! Speaking of big beers, we have Duck Rabbit’s Seasonal Barleywine Ale, which boast all the characteristics of a big beer, huge maltiness and alcohol warmth, beware! Smutty Nose Brewing Company has also made it to Atlanta. Smutty Nose brews award winning ales and now we’ve got ‘em. Try the Smutty Nose Robust Porter, Old Dog Brown Ale, or IPA, and if you can’t decide, pick up a variety sampler 12 packs! Finally we have two new brews from Sierra Nevada. Sierra Nevada released an ESB and an IPA. The ESB is their Early Spring Brew, an American hopped version of the classic ESB style. Our friends at Sierra Nevada also released Torpedo IPA, wonderfully hopped up American pale ale, give it a try!

That’s all for now folks. Remember to check out our mix-a-six shelf as it is always changing with beers from all genres. Also, we’ll be having specials on randomly selected beers for one, maybe two weeks at a time. You never know what it will be, but it will surely be a great deal on a great tasting beer. If you want to catch us in person please feel free to stop by the cheese counter or you can attend our March Beer Tasting on Thursday, March 12th where we’ll be pouring our St. Patrick’s Day favorites (sign up at customer service). Either way we look forward to seeing you soon!

Willy C and Dr. Jones