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Spring, kicking and screaming
by duluth, March 17, 2010 | Permalink
This Saturday is the first day of Spring. You could have fooled me, because when my fingers aren’t on the keyboard I’m rubbing my hands together. It’s downright COLD in my office, which means it’s not much warmer outside. I am hoping beyond hope that when March 20th arrives somewhere a magic switch will flip and it will be 75 degrees, with balmy air soft as butter and not a cold front in sight. However, with winter refusing to budge from the Southeast I have a feeling Spring will have to be dragged into being, kicking and screaming.
Here at Whole Foods Market Johns Creek, there are signs of a thaw. We’re getting some new products, the spring produce is beginning to trickle in, and we’re doing a little spring cleaning in the store. Here’s a sneak peek at what you’ll see when you come in to shop.

First off: daffodils (or jonquils, if that’s what you call them.) We’ve got buckets of bright yellow blooms. Now through March 30th you can get 3 bunches for $5. Only $5! Daffodils are the official flower of March, so if someone you love has a birthday coming up these would be a wonderful surprise.

As evidenced in this picture, Tom’s Shoes new designs are mighty lively. Who wouldn’t feel a Spring in their step wearing these seriously cheerful kicks? We’ve got a great selection in stock now, so come in before the Spring Break kids snap them up.

And while you’re buying new shoes, how about a purse? These designs from Earth Divas and Hemp Sisters are not only cheerful, they’re sturdily made from natural fibers. Each purchase goes toward a good cause, too.

Here’s a couple of delicious fresh bites from the Bakery: how about a pretty basketful of Jo’s chocolates as a gift?

Check out the graceful designs on this cake. It’s perfect for a little girl’s birthday party or a tea ceremony. Or just because you like white icing with blue swirls.
For the value shopper/carnivore/basketball playoffs crowd, we’ve got a great meat special that runs from March 19th-21st (that’s this Friday through Sunday.) Buy one 3-pound package of St. Louis ribs (around $15) and you’ll get one pound of our in-house coleslaw and a bag of our 365 Everyday Value™ Potato Chips for free. It’s a short but sweet sale. Talk about madness in March…
When you come in to shop this weekend you’ll notice that we’re doing some redecorating. We’ve pulled all the bulk bins together just behind Produce. Now you can pour your own honey, oils and syrup, grind your own nut butters, and stock up on bulk staples all in one handy place. We’re even going to be getting some nifty reuseable containers in that you can take home, bring back and refill without wasting plastic. The Sushi bar is moving from its corner in the Specialty department and will actually become a real bar with seating just behind our popular Grille. You’ll be able to sit at the bar and watch your sushi being rolled. Your very own California Roll, rolled out specifically for you.
So yes, we’re starting to get the fever. Come on in and help us pull out of the winter doldrums. No kicking or screaming, we promise.
The “Whole Deal” and nothing but the deal
by duluth, March 10, 2010 | Permalink
If you’ve been a shopper at our store for the past few years you’ve probably noticed (and hopefully picked up) our free bi-monthly newsletter, the “Whole Deal.” It’s a great improvement over stolid coupon books that, while giving you great discounts, don’t really teach you anything about the food you’re buying. Not only does the “Whole Deal” give you scads of coupons, but there are lots of interesting factoids and gems of information on each page. I like to see customers reading them during their lunch break. Informed customers are happy consumers, and as this is a grocery store nothing makes us happier than contented consumers.
Let me call out some highlights from our March/April issue. Our cover story is all about quinoa—and if you’ve picked up a food magazine or glanced at a cooking blog lately you know what a hot topic this grain has become in the culinary world. The story tells how to pronounce it, how to clean it, and all the nutrients that are in it. There are three recipes using quinoa, too. On page 6, there’s a couple of short paragraphs about our 365 Everyday Value Organic Filtered Flax Oil. You’ll learn about all the good-for-you-omegas in our flax oil, and what a good deal you’re getting for $6.99 a bottle compared to other flax oil products. On page 15 (after all those great coupons) is a recipe that gives a breakdown on how choosing to source your recipe’s products from Whole Foods Market might make a difference in your health and the health of your loved ones. There’s an Earth Month calendar—that’s April, folks—that has a tip for each day of the month we celebrate all things, well, earthy. It’s got some good budget-saving tips, too, about buying in bulk, using natural products instead of chemicals to clean, and a reminder to bring your bags to the store and get 10 cents back while saving on plastic in the process. On page 19 there are some fun factoids about Kerrygold’s pure Irish butter—always one of our most popular demos. For example, did you know that there is a Butter Museum in Cork County, Ireland? True. On the same page there are three money-saving tips from Martha Stewart, who gives us at least three great recipes in every edition.
I think my favorite part of the “Whole Deal” newsletter is the menus. They’re designed for families of two or four, which makes them easy to double if you’ve got company. They’ve even got menu ideas for dining solo. The tips and recipes are always seasonal, budget-friendly, and are clever and easy enough to make even a weeknight dinner more interesting and delicious. Each of them feature a vegetarian meal on Mondays if you’re making that part of your weekly meal planning, and at least one menu utilizes some of our fabulous prepared foods to give you a break from the kitchen. Every time I’m stumped over what to prepare for dinner and I’m at work feeling rushed and stressed, I can count on finding a new idea in the “Whole Deal.”
Here’s a fresh salad idea straight from the current issue’s Meals for one or two” menu. It’s perfect for a meatless Monday. You can use the recipe for Creamy Spring Asparagus Soup (find that recipe at wholefoodsmarket.com/recipes) or use your own favorite vegetable soup recipe. We’ve got lots of strawberries in Produce right now and some great greens, too. It’s a nice, bright flavored dressing that’s a real harbinger of Spring.
Spring Salad with Strawberries & Creamy Orange-Avocado Dressing
3 scallions, trimmed
½ avocado, peeled & pitted
½ cup Whole Trade™ 365 Everyday Value® Organic Orange Juice
Salt & black ground pepper to taste
3 oz. spring greens or mesclun mix
1 cup sliced fresh strawberries
½ lb. asparagus, trimmed & sliced into strips with a vegetable peeler
Purée scallions, avocado, juice salt & pepper in a blender or food processor until smooth to make dressing. In a large bowl, toss greens, strawberries and asparagus together. Transfer to plates, drizzle with half the dressing and serve. Extra dressing will keep one day refrigerated. Serves 2.
Making a living on a dollar a day
by duluth, March 3, 2010 | Permalink
I recently visited family in Florida and had the opportunity to attend a seafood festival. It was in a small fishing town, the sort that is disappearing in the state all too quickly. An enterprising young man of about 6, with a crew-cut and spectacles, had set up a lemonade stand to quench the thirst of those waiting in line to buy tickets. I bought my lemonade, happily over-tipped the proprietor, and asked him how much money he thought he’d make today. “Dunno,” he puzzled. “But maybe I ought to start a store. Or something.”
He isn’t far off the mark.
This might seem to be the leanest of start-up funding, but actually it’s the principal on which micro-credit exists. Micro-credit is a small amount of money loaned to a client. It’s usually $200 or less, given without collateral or a contract by a micro-finance institution, which is most often a non-profit or a commercial bank. Many times the micro-finance organization will also offer their clients loan programs, training and financial services.
Micro-credit is the basis of Whole Foods Market’s Whole Planet Foundation. Our private non-profit organization works with micro-finance institutions in countries where our company sources many of its tropical fruits, vegetables, teas and coffees. Most often distributed in Latin America, Africa and Asia, these micro-loans are offered to the poorest of the poor—usually women—whose businesses are often no bigger than my lemonade proprietor’s stand in Florida. These self-employed women usually have to support their entire family.
The Whole Planet Foundation was founded in October of 2005. Its first grant was approved in April of 2006 to Grameen Trust, the microcredit institution founded by Nobel Peace Prize winner Muhammand Yunus. You can find lots of information at the website here: http://www.wholeplanetfoundation.org/about/ . You’ll also get to meet some of the microcredit recipients, such as Leticia, a grandmother in Nicaragua. Leticia’s eyes are bright and merry behind her glasses, a contrast to the drab cinder-block home where she creates colorful piñatas with funds granted to her from Pro Mujer (For Women), a Whole Planet Foundation partner in her country. Leticia cares for her grandchildren while she works—another bonus that saves on child care—and hopes to earn enough money to open a small café in the front of her home. All this on a loan that may have equaled what you’ve spent in groceries on one trip to Whole Foods Market right here in Johns Creek.
And that brings me to our mission. Through March 31stwe’re holding our Whole Planet Foundation Prosperity Campaign, where you can help women like Leticia start a business and get a better life for their families. All you have to do is donate whatever amount you like at our cash registers. Our friendly checkout folks will be glad to take care of the rest. As you can tell, even a dollar can go a long way toward starting a business. We’ve got lots more pictures and stories of microcredit recipients hanging up in our store. Take a minute to read the posters and look into their eyes. Then think about that lemonade stand story, and imagine if that stand was feeding your family. Who knows, your dollar might start a store. Or something.
Behold the power of cheese!
by duluth, February 24, 2010 | Permalink
Alright, all you cheese heads. You’re busted. I see you sulking around in our cheese department, grabbing a big hunk of Stilton and holding it up to your nose, inhaling deeply and sighing as if it were Chanel No. 5. I’ve seen you get gooey and giddy over a quick-melting Emmenthaler on a slice of whole-grain bread. And I’ve seen you stack wheels of our Isigny brie in your carts during the holidays like they were building blocks. I’ve seen a slice of cheddar make a child devour his broccoli.
Ah, the power of cheese.
One of the most gratifying experiences you can have at any Whole Foods Market is to take a tour of the world via our cheese department. And now we have an event that’s planned just for you. This Saturday, February 27that 3 pm, every single Whole Foods Market in the United States, Canada and the United Kingdom will hold an event entitled “The Cracking of the Parm.” It’s in honor of those giant-size wheels of Parmigiano Reggiano cheese that sit stoutly at the entrance to our cheese department. At exactly 3 pm, one of our resident cheese heads will use traditional methods and the official knife set from Italy’s Consorzio del Formaggio Parmigiano Regginao (the official organization that spreads the word about this crusty, fragrant wonder cheese) to crack open an 85-pound (or so) wheel of wonder-cheese. The entire process takes about half an hour.
If you’re thinking we’ve done this before, you’re right. In 2008 over 300 wheels at 175 Whole Foods Market Stores were sent cracking into the Guinness Book of World Records for “Most Parmigiano Reggiano Wheels Cracked Simultaneously.” This year we’re going to try and top that record. Nobody cuts—er, cracks—more cheese than we do!
Why so much fuss over a cheese? Well have you tasted this one? It ain’t your Poppa Gino’s can of parm-alike. This is the real thing. It’s made by hand in small batches using artisanal methods. The flavor is intense, nutty, and at once sweet and fruity; and we only sell whells aged for at least 24 months. The big taste means a little goes a long way, so Parmigiano Reggiano is a good buy for budgeteers who want to add some flavor to those $15 Value Meals. Check out our Parmigiano Reggiano page at http://www.wholefoodsmarket.com/products/behindtherind/index.php for more information.
So saunter (you cheese heads will be running, I know—be careful) into Whole Foods Market Johns Creek’s cheese department around 2:30 pm this Saturday. You can sample recipes using Parmigiano Reggiano, get some cheese samples, and watch an awesome show. There might even be some pyrotechnics and a thumpin’ soundtrack, too. Can’t promise, though—you’ll have to come in and find out. Mangia, ya’ll!
Reward a patient heart
by duluth, February 17, 2010 | Permalink
The American Heart Association reports that the average heart “beats”, or expands and contracts, at least 100,000 times every day. It is the rhythm that keeps us working, driving, laughing or crying, the one organ that makes its own music. Why not reward it for all its efforts? This is American Heart Month, and we at Whole Foods Market Johns Creek have a few tips and ideas to help your most patient heart beat a little easier.
So much has been written about the right kind of diet and exercise for your heart that it feels almost useless to repeat it. Eat less, move around more. Avoid smoking and excess alcohol. Beware of hydrogenated fats. There are many websites to check out for good information: wholefoodsmarket.com/nutrition/happy-heart.php & americanheart.org are two good ones—but the best person to talk to about your specific issues is your healthcare practitioner.
Another good source is our trained Whole Body Team members. They’re well educated about the products we offer and can help you find the one that suits your needs. Maybe you don’t get enough vitamin D to help reduce chronic inflammation. The Whole Body folks can help you find the best supplementation.
There’s a lot of heart-talk about Omega-3s. They’re found in abundance in certain fish and flaxseeds, but there’s a bunch in dark greens and walnuts, too. You know all that kale and collards and turnips you see in the store, all washed and bagged and ready to go in Produce? Sauté them with a little olive oil and sprinkle with roasted walnuts and voila, you’ve got a heart-healthy side dish. So simple. If you want to add a supplement to your routine, ask our Whole Body experts about the right type of fish oil. It supports the ol’ ticker with two forms of omega-3 essential fatty acids. Look for fish oil that’s pure , palatable and molecularly distilled to insure there’s no mercury or dioxins present. Flaxseed oil is another source of omega-3 goodness, one that’s straight from the plant. (Just be sure never to heat it or cook with it, as that can make it rancid.)
CoQ10 could be the most important supplement for heart health. It supports energy metabolism, muscle contraction and antioxidant activity. All these are especially important if you’re starting an exercise regimen.
If you’re befuddled, some experts from the American Society for Nutritional Sciences have done research which shows that taking a multivitamin may lower the risk for a heart attack. Because the heart and cardiovascular system depend on so many different vitamins and minerals, it’s a good idea to cover your bases. There are many factors that play into selecting a multi—sex, age & deficiencies, among others—so come on in and talk to our Whole Body team member to pick the right vitamin for you. Ask us anything—we’ve got a patient heart.
Say WHAT with roses?
by duluth, February 10, 2010 | Permalink
Poor Valentine’s Day. It can be the most mocked and sometimes the most dreaded celebration on the planet. Intelligent, worldly women have been known to explode into tears over it and sometimes it can cause the most confident, suave men to tie themselves into knots. It can play a part in all the stages of life. Many a second grader has covered a shoebox with pink and red construction paper and waited, tense as a cat at the entrance to a mouse hole, for that one particular Valentine from the class crush. In college dorms all across the country girls anxiously eyeball the reception desk on February 14th for deliveries from the local florist, and when one arrives they descend upon it, shrieking as only young women can shriek, and hope that the card bears their name. Even the happily married sometimes view Valentine’s Day with anxiety. What to say to the one you love? And these days that question is followed by another—how much is this declaration going to cost me?
Fear not. There is an answer for the tongue-tied Valentine. Flowers have a language all their own, and here at Whole Foods Market Johns Creek we have a whole dictionary full of flowers—at reasonable prices, too. Our double-dozen roses are still just $19.99, and we’ll have them in our now-famous (some say infamous) Rose Tent beginning this Friday. There will be tons of tulips, too, starting at 10 stems for $9.99. The tent will be open on Friday from 1 pm to 7 pm, Saturday from 10 am to 8 pm, and Sunday from 11 am to 6 pm. Our wrappers will be ready to help you dress up your bouquet (with a small upgrade fee) with baby’s breath and ferns, or one of our floral specialists can do a vase for you.
So what is the language of flowers? It depends on the color. Red roses (the classic hue) imply true love. White flowers indicate a pure, eternal love. Yellow roses are the color of friendship and also convey an apology, so these might be the roses for you if you’ve been in the doghouse lately. Dark pink means gratitude, light pink means desire (good for a relationship on the upswing), and a pure pink is indicative of grace. Coral or orange equal desire or passion, purple reflects respect, and lavender means love at first sight. Peach conveys the closing of a new deal (are you listening, salespeople?) and a green rose represents an optimistic nature.
The number of roses is important, too. A single rose indicates love at first sight, so a single lavender rose would double the meaning for the sweetie you fell for on the spot. A dozen roses means you’re asking someone to go steady. 24 roses (remember our double-dozen deal?) implies you’re thinking about your beloved 24 hours a day.
And if you’re getting ready to propose to the love of your life, you can let the roses do the talking—108 of them, to be exact. That’s the number that represents the words “will you marry me?” So if you buy five double-dozen roses from us you’ll have your 108 buds (with 12 left over!) to do the proposing for you. Just get thee to the Rose Tent early, Romeo. You don’t want to miss out on her favorite colors!
Who Dat eating Peyton’s guacamole? And other Big Game Day food trivia
by duluth, February 3, 2010 | Permalink
(Note: No, I can’t use the “S” word or the “B” word. However, if you leave a comment, you can “S” & “B” to your heart’s content.)
I must confess—I have no partiality to either team in this season’s professional football finale. I do feel the poignancy of Peyton Manning playing against the team that represents the city of his childhood, but other than that I’m not up on the statistics or odds. The numbers that do impress me, though, are the ones that have been filtering through the bookmarks of my favorite food-fanatic websites. Would you like to know just how crazy we Americans get to eating our way through 4 quarters of football, 30+ mind-numbingly spectacular minutes of concerts & wardrobe malfunctions, and the most expensive (and sometimes most clever) advertising minutes ever? Well, let me deliver some numbers to you.
This coming Sunday is the second-highest food consumption day of the year in the United States. (Yes, Thanksgiving is first.) It’s the number-one at-home party day of the year (Yes, it beats out New Year’s Day.) Ten million hours go into the preparation of this food, which includes researching recipes, grocery shopping, and chopping all that celery to dunk into your homemade ranch dressing. It’s a big day for avocados, too. 12 million pounds of avocados are sold to make guacamole—which comes out on Game Day to be around eight million pounds. And just what gets dipped into eight million pounds of guac? Why, 15 million tons of chips. Can you even imagine all the dunking motion that happens on Sunday?
So what’s the beverage most adults over 21 reach for to wash down all those chips and dips? Yep, it’s beer. Almost 17 times more beer than the average Joe (or Peyton or Drew) hoists on a weekend day. That translates roughly to 10.5 million barrels. Can you imagine the chorus of “10.5 million barrels of beer on the wall…”? Yes, I’m shuddering too.
Is your mind boggling yet? Don’t worry, we at Whole Foods Market Johns Creek can help. On Saturday from 11 am to 3 pm we’re hosting a party of our own. It’s called the “Big Game Bash” and we’re going to help you feed the masses in front of your big screen (which, on average, is 17 people.) You’ll get to sample our fresh made in-store guacamole and salsas, Dick Byne’s blueberry salsa, some fabulous wings from Fox Brothers Barbeque Sauce, dips & spreads from Bella Cucina, and others that’ll help round out your party menu. Wienerz Grill Mobile will be out front and smokin’ with great sausages. And from 1pm to 3 pm you can taste & vote on the finalists in our beer tasting championship to determine whether Leffe or Three Philosophers will be crowned the favorite.
So come shop, set out your spread and let the kudos from your guests come marching in like the Saints. Or galloping in like the Colts. No matter the outcome, we’re on your team!
A brighter shade of January
by duluth, January 27, 2010 | Permalink
There have been a slew of grey days this January. Every time the conversation turns to the weather in Georgia this winter, everyone can agree that they can’t remember the last time it was this cold for this long. But there are some things that are useful about this weather. If you can’t get out of the house (or just plain don’t want to), here are a few things that you can do to brighten the interiors of your home and your head.
On the days you do get out and grocery shop, go for color. Buy bright bell peppers for a stir-fry. Get some frilly lacinato kale or turnip greens and sauté them for a punch of brightness that’ll stimulate your tastebuds. How can you settle for leftovers when you’ve got an armful of bright, crunchy produce in your hand? And wasn’t one of your New Year’s resolutions to eat more greens?
If you’re desperate for a cold-weather clean house, start with your pantry. Getting the pantry organized will help re-fuel your resolution to eat healthy or lose weight. Set aside a bag for canned goods that can be given to a food bank and you’ll be doing yourself and someone else a world of good.
It’s good weather to sit inside on a sofa with fuzzy socks on your feet, a hot drink in your hand, and a stack of seed catalogs and gardening magazines. It’s fun to dream about spring planting, even when your yard or patio landscape is dotted with bare, cold Georgia clay and the withered stalks of herbs long gone (is that really basil?) There are three things to keep in mind when leafing through your catalogs. First, figure out your colors. Maybe you could do a monochromatic scheme, with shades of purple or red—a cream to white palate would be pretty. Second, plan for depth. Choose seeds or plants that flower in graduating sizes, with the smallest in the front of the bed and the tallest in the back. And don’t forget the backdrop. Dark green leafy plants are a must. Hostas and coleus provide dramatic shades and some smaller, unique flowering. At Whole Foods Market Johns Creek we’ve already got a great big display of seeds for you to come in and plan and plunder through!
Now me? I like instant color gratification. This morning I went through our floral and garden department and found some pretty cut flowers. Check out the photos below and if you’re like me, you won’t be able to resist taking some of these bouquets home with you. January greys begone!

- Our Whole Trade Everyday Bouquet is on sale! Only $9.99
The whole grain and nothing but the grain
by duluth, January 20, 2010 | Permalink
One of my happiest childhood comfort foods was whole grain bread, or “brown” bread as it was called in my household. Most of my peers preferred white bread, sugary soft, with the crusts cut off, so that your teeth did not bite into the bread as much as sink into it. No, I loved my after-school PB&J on stout, grainy bread, thick with seeds. It had taste and heft and filled me up. I was never told it was good for me so I didn’t balk at eating it, ever. (Note: see how well reverse psychology works?)
Imagine my glee when I grew up and found that I was ahead of the curve. You see, whole grains are getting a lot of positive buzz these days. According to the Whole Grains Council website (www.wholegrainscouncil.org ), a whole grain bread or flour can be defined as one to “contain all the essential parts and naturally-occuring nutrients of the entire grain seed.” When grains are milled to make refined flour, up to 80% of its nutrients can be lost. That’s a lot of healthy minerals, B vitamins and fiber you’re missing out on, buddy.
So how can you, the thoughtful bread and flour consumer, make sure you’re getting your whole grains? Here are some words to look for when perusing a loaf of bread or a bag of flour. “Whole grain (fill in name of grain here)” insures that you’re getting product that isn’t over-refined. So for a loaf of wheat bread, you want to see “Whole grain wheat.” “Stoneground whole (fill in the grain)” is another phrase to watch for. What kind of grains should you look for? There’s a whole alphabet’s worth: sticky amaranth, barley, solid buckwheat, bulgur, couscous, farrot, millet, tiny quinoa, rolled oats, spelt. Check out the Whole Foods Market website for all kinds of great recipes on how to prepare these grains.
But what if you’re just looking for a great slice of whole grain bread to be the base of a sandwich that stacks to the ceiling? Look no further than our fabulous-smelling Bakery. All of our whole grain breads that meet the minimum requirement of 16 grams of whole grain per serving (according to the Whole Grains Council) now carries the stamp of said council. For example, our hearty organic harvest grain bread has 29 grams per serving, as does our organic oatmeal bread and organic sprouted wheat bread. Pure and simple organic whole wheat bread is great for lunchtime sandwiches and it’s got 27 grams of whole grain per serving. Even our organic whole wheat sourdough can boast 23 grams. Our chewy, substantial organic wheatberry bread weighs in at 32 grams of whole grain per serving. Whew! That’s a bread of substance.
So take comfort in whole grain bread. Bring home a loaf, take out a slice and inhale deeply, then slather a thick nut butter on your bread. Take small bites, eat slowly, and savor a tiny victory in the war of nutrition done deliciously.
This is my year to…
by duluth, January 13, 2010 | Permalink

The “This is my year to…” wall
Whole Foods Market came up with a great tagline for the New Year. (If I do say so myself.) I was never all that crazy about “New Year’s Resolutions.” “Resolutions” sounds like something you’re condemned to do instead of something you want to do. Isn’t the New Year supposed to be a positive time, a time of promise and hope and anticipation? Shouldn’t we be planning on making a change we sincerely WANT to make, instead of participating in what feels like an enforced death march through 2010?
So the new phrase for the New Year is: “This is my year to…” Isn’t that more positive? You can fill that sentence with all the possibilities a brand new calendar holds. Nothing forceful or frantic about it. At Whole Foods Market Johns Creek, we’ve got a place where you can put your possibilities down on paper. Next to our popular Captain’s Counter we’ve set up a wall where you can jot down your goals on a piece of paper that says “This is my year to…” You can then post your goal on the wall and read what others have written. It’s fun, but it’s also a good way to get a little contemplative about yourself. Makes you stop and think. And you don’t have to share—if you’d rather take your note home with you, that’s perfectly fine. Maybe you can put it on your refrigerator or bathroom mirror and remind yourself that you have the whole of 2010 to accomplish your goal. And if your goal is to eat more healthy foods, or to take better care of yourself, we can help you with that. All throughout the store you’ll see more “This is my year to…” signage that points out ways to learn about your food, save money and just make all-around better choices. Here’s a few of our favorite postings on the wall—stop by and add yours today!



And it looks like we have an engagement in the house! Congrats!