Friday Night Wine Lounge is a hit!
by palmbeachgardens, May 12, 2009 | Permalink
In February of this year a few team members and myself got together and brainstormed what has turned out to be a fabulous fundraising event - the Friday Night Wine Lounge. The first event was at the end of Febuary and the beneficiary was Autism Speaks of South Florida. DJ Bert from South Florida donated his time for this event and truly set the tone of the wine lounge. The first event raised $950 from customer donations.
So we said, “whew! , let’s try it again and see what happens, what a fun and easy way to support the local charities we care about”. The end of March rolls around - we support the Whole Planet Foundation at this wine lounge - raising $1,000! Not only did we have 70 customers come to this charity event, we had atleast 30 Whole Foods Market team members. I was in awe at the number of people who came to support my favorite core value of this company: caring about our communities and our environment.
At this point we feel that we are on to something so we brainstorm a twist on the wine lounge. We call April’s event “Barks & Brews” - a benefit for our four-legged friends. Safe Harbor Animal Sanctuary is the recipient of this month’s dog friend beer tasting. Another success raising $800 in donations in a mere 3 hours!
Here we are in May, the Friday Night Wine Lounge is scheduled for the last Friday, May 29 - 6pm to 9pm. DJ Bert will be here, now I refer to him as our “resident DJ” - we will have an array of food & wine all for a $10 donation. This month 100% of the donations will be given to Loggerhead Marine Life Center. It’s turtle season, so come out to the Friday Night Wine Lounge and support a great organization!
At this point I can only revel in the fact that our customer base truly cares about our community and our environment as well.
Let’s continue to push forward together.
–Brenna, Marketing & Community Relations Specialist
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