Will Blog for Chocolate!
by Chuck O., January 29, 2009 | Permalink
So here goes. My first attempt at this blogging thing. All along I’ve been wondering why people would want to read about what some other ordinary person has to say about anything. Who cares? Hah! Now I’m expecting you to read what I’m writing. I guess the big difference here is that I’m writing about something which I know is as near and dear to everyone else as it is to me- chocolate. Specifically, Chocolate Fest!
For those who’ve been to this event here at our store in the past, you know what I’m talking about. Right? Spread the word. Tell everyone you know what to expect. Where else can one go and be bombarded by unending samples of chocolate bars and chocolate sauces? Is there anywhere besides Whole Foods Market where people would actually hound you to sample a rich dark chocolate truffle or to please try this cup of chocolate chocolate chip frozen yogurt? And no sooner have you found a place to dispose of your tiny cup and spoon (please not on the soup station!) when one of the chocolate experts from our Specialty Team is standing there with a cup of steaming hot Allegro drinking chocolate from somewhere in Africa that you cannot remember exactly because you are starting to feel that sugar high, similar to but much more refined and specifically chocolate-focused, than the one you used to experience after a long night of trick or treating on Halloween.
Anyway, the Whole Foods Market Chocolate Fest has become a hugely anticipated extravaganza each year here in the Boston area. It’s bittersweet for some (the pun is fully intended) as it means that Valentine’s Day is fast approaching; we’ll talk about that another day, another place maybe? Probably not. But, for those who rush into the store after a daily workout at the gym- still in shorts- because a little taste certainly won’t do any harm, and for the vast number of students who leave the dining halls of Northeastern and BU and other places immediately after dinner to congregate around the tasting stations, thankful that some darker chocolate is even vegan, Chocolate Fest has become something in which to indulge- regardless of one’s feelings about Valentine’s Day. After all, whatever one thinks of the love connected with the holiday, who doesn’t love chocolate?
Here at the store, we are thrilled to have chocolate vendors lined up on Westland Avenue all the way to Symphony Hall anxious to provide you with samples of their creations but since we only have so many Team Members to hand them out and so much space in our store that we actually began dividing the Symphony store Chocolate Fest in half. Chocolate Fest will be held at Whole Foods Market- Symphony on Thursday, February 5th this year. We will present half the chocolate products at lunchtime from noon until 2:00pm and then start again at 5:00pm and sample until we run out, usually around 7:00pm.
We’re happy to be joined this year by several local vendor reps- from Dancing Deer Baking Company in Hyde Park and Sweet Scoops Frozen Yogurt in Portsmouth, NH- who will be helping us out. You can meet them in person and sample their products. I can’t forget our other special guests. Junior and Maryann from Betty’s Wok & Noodle Diner will be on hand starting at 5:00pm to share tastes of their tantalizing Banana Bomba dessert. So we’ll see you at noon. Or five. Or perhaps both times?
One last thing. Here’s a link to our Guide to Chocolate in case you want to study up before you get here-
http://www.wholefoodsmarket.com/recipes/guides/chocolate.php
OK. I know what you’re thinking.. For someone who had nothing to say that would interest anyone else…
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