I’m a Local

by Chuck O., May 13, 2009 | Permalink

I’m a local.  It’s true.  I’m actually one of the few people I know who’s actually from here.  Ok, the ‘burbs but only 20 miles away.  We’re not talking people here though; we’re talking food!  But still there are plenty of delicious products grown, made, baked or otherwise created within 20 miles of the store- and, even more when you consider that our WFM definition of local includes all of New England.

This Friday, May 15th, from 5pm until 8pm, we launch our “I’m a Local” program for the summer.  It centers on local produce but also takes in all of the fine jams, sauces, desserts, cheeses, beverages, baked goods and all the other tasty foods from the six states in our corner of the country.  To celebrate, our store will host nine food artisans from Maine and here in Massachusetts.  We’d love to invite you to sample locally-grown lettuces, squash, carrots and such, but the vegetables won’t really begin to come in until next week when we receive our first deliveries of the season from Atlas Organic Farm in South Deerfield.

Fields at Atlas Organic Farm.

(We do have fiddlehead ferns from the banks of the Connecticut River and Backyard Beauty tomatoes from Madison, ME.)

Instead, please join us and sample the creations from these fine folks-

• delicious sauces from Sassy River in Billerica
• fresh chevre from Crystal Brook Farm in Sterling
• fresh salsa by Nahant’s LaMarissa (check out our Demo Guru JP)
• Akara Beancakes from Sunderland
• salad dressings and dips from Cindy’s Kitchen in Brockton
• naturally-sweetened Tommy’s Naked Sodas (Brighton)
• New England beef with DennyMike’s rubs and marinades (York, ME)

Top it all off with sweets from SwissBakers in Reading.  And, finally, take home a treat for your puppy from Polka Dog Bakery right here in the city.

See you Friday.

4 Responses to “I’m a Local”

1. susan phinney Says:
   May 14th, 2009 at 9:39 am

   Chuck, this is absolutely amazing! You raise the bar on communicating about WFM’s commitment to local suppliers! Thanks for sharing this.
   Phinney

2. Chuck O. Says:
   May 14th, 2009 at 10:20 am

   Thanks, Phinney. Means a lot coming from a “local” expert like you!

3. Erica Welch Says:
   May 14th, 2009 at 11:53 am

   Great Blog! It was informative and just the right length.

4. Lee Kane Says:
   May 15th, 2009 at 9:11 am

   Chuck,
   I hope our/your customers are as excited about your Local program, and your blog, as we WFM’ers are! This is great stuff, and I congratulate you, you “time capsule”!

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