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Beer Room

The Whole Foods Market Bowery Beer Room – frothy, heady, hoppy, refreshing and delicious. With nearly 1,000 different beers, from pilsner and weisse to lambic and porter, we’ve got your beer needs covered.  We offer 6 different beers on tap at any time; purchase a growler and fill up 64 or 32 ounces of what’s on rotation.  Find all your homebrew needs here – hops, grains, yeast, bottles and equipment are available in-store.  Our Team Members enjoy the suds and will share their extensive knowledge on homebrewing, pairings or just a good tasting seasonal beer any time. Please ask us for help. We’re here. We’re beer.

How To Get Some Beer

Choose a beer. Ask us for suggestions!
Give us your growler if you are refilling. Ask for a new growler if you don’t already have one. Pay for your beer. Take it home and enjoy.

First time? We charge a small fee for each new growler you fill. They’re reusable. Bring it back next time, and we just charge you for the brew.

What’s a growler?

A growler is a half gallon* glass container used for toting a rich delicious brew to and fro. For over 100 years people have been carrying beer home from their local pub in some form of the modern day growler. Theories abound about name origin — one accepted version is it comes from the sound the carbon dioxide makes when the vessel is opened.
* 32oz. Growlers are available. Same great beer, half the price!

Some of our Favorite Local Breweries that you’ll see on Tap

Sixpoint Craft Ales

Red Hook, Brooklyn

In 2004, after countless homebrewing experiments, and touring top European malteries and hop farms, founder and brewmaster Shane Welch launched Sixpoint to much acclaim.  The attention to every detail and the quality of the ingredients are obvious in every sip.  We’re certain of their skills as they have created our own unique house brew.

Ommegang Brewery

Cooperstown, NY

Not far from the birth place of baseball, ground was broken for what was to become one of America’s most unique microbreweries.  Based on traditional Belgian farmhouse architecture and set on a former hop farm in upstate New York, Ommegang brewery was born with the philosophy that truly unique ales must be built from the ground up!

Chelsea Brewing Company

Manhattan, NY

Located on the Hudson River waterfront, Chelsea Brewing Company has been in business since 1995.  Their goal is to give beer drinkers the finest hand crafted ales from innovative and original recipes.  They have created over 20 beers so far and still have ideas brewing!

Captain Lawrence Brewing Company

Pleasantville, NY

Brewmaster Scott Vacarro helms this small family-run brewery just a short trip north of NYC.  A recent gold medal winner at the Great American Beer Festival, Captain Lawrence Brewery is finding great success.  The experimentation never stops as brewing is truly an art for these innovative entrepreneurs.

Kelso of Brooklyn

Clinton Hill, Brooklyn

When Kelly and Sonya (Kel and So) started this brand in 2006, the husband and wife team wanted to showcase the subtle character in beer that only freshness brings out. So, Kelso’s beers are subtle, nuanced, and, at the end of the day, quite drinkable. The brewery gives back to the community as often as it can through its “Beer Helps” program, benefiting, among others, City Harvest, the Food Bank, and even the blood bank. Now that’s sustainability!

Our selection of draught beers changes daily, we always have something enticing to suprise you. Please call our Beer Room for an up-to-the-minute selection 212.420.1320 ext. 249.