Tribeca Store Blog
TriBeCa Takes on the Engine 2 Challenge
by steven.marion, March 30, 2012 | Permalink
The Engine 2 Diet was created by firefighter Rip Esselstyn, former tri-athlete and the son of a renowned physician. Using his father’s research, he has helped millions of people to live healthier, starting right with the firefighters he was working with every day.
What sets the Engine 2 Diet apart from many popular diet plans these days is that it isn’t about losing weight. It’s about being healthy. By following a plant strong diet, you will dramatically reduce your cholesterol and chances of heart disease. You will have more energy than you ever expected. And you’ll have a smaller impact on the environment by eating foods that are natural, local, and in season.
Why we’re doing it.
Simply put, Whole Foods Market invests a lot into helping educate Team Members and customers on health and having a positive impact on the world around us. This is our chance to put our money where our mouth is. There are about two dozen people from Whole Foods Market Tribeca who will be taking part, and everyone has their own reason. Some to lose weight, some to be more healthy, and some who are focused on the team-building aspects of the challenge.
In addition to having different reasons for joining, our very first meeting revealed different fears. When Jen Maddin, Front End Team Leader and the captain of our group, asked what would be the hardest thing to give up, the answers came flying out like a scene from a movie. “Coffee!” “ Candy!” “Dairy!” “Oil!” Even our Seafood Team Leader wasn’t shy about admitting, “I’m already sweating.”
How does the challenge work?
All the participants have agreed to take part in a 28 day experiment. Just 28 days without meat, dairy, oil, or sugar. Of course, many of us in today’s world barely know how to get through a full day without any of those, so the other key to this challenge is to learn about the wide symphony of whole foods that are available, and how to prepare them into healthy delicious meals.
Each week the team will come together for a potluck where everyone gets to share their own recipes and talk about their challenges and successes. Keep checking in on this blog or on the Whole Foods Market Tribeca Facebook page for the latest updates and for great recipes you can try yourself. And while you’re at it, stop by the store for some great ideas at our Health Starts Here™ salad bar, try delicious demos which will be featured all month throughout the store, or pick up some of your new healthy frozen items that will be a perfect addition to any plant strong diet, whether you’re looking to take your own 28 day challenge or just striving to be a little bit healthier each day.
24 Whole Foods Market team members are starting. How many will still be standing at the end of the 28 days? Stick around and find out!
Categories: Uncategorized
HSH Shamrock Shakes
by steven.marion, March 16, 2012 | Permalink
In the spirit of St. Patrick’s Day I came up with a lighter healthier version of the traditional Shamrock Shake. This shake highlights the natural sweetness of tropical fruit along with the smooth and creamy texture of avocado……and I even managed to get some leafy greens in there too– how could I not, this holiday screams green. The combination together makes for a satisfyingly delicious treat. You definitely do not need to be Irish to enjoy this one! Happy St. Patrick’s Day everyone!
Best Wishes,
Laura Lo Russo
Healthy Eating Specialist
Shamrock Shake
Serves 2
Ingredients
2 ounces spinach
3 cups fresh or frozen pineapple cubes
1 cup rice milk
3 kiwis
½ avocado
1 banana
Procedure
Blend all ingredients in a high powered blender until smooth and creamy
Categories: Healthy Eating
Getting to know…Quinoa
by steven.marion, March 16, 2012 | Permalink
Getting to Know….Quinoa
Many people usually think of quinoa as a grain, but it is actually the seed of a plant that, as its scientific name Chenopodium quinoa reflects, is related to beets, chard and spinach. These amino acid-rich seeds are not only very nutritious, but also very delicious. Cooked quinoa seeds are fluffy and creamy, yet slightly crunchy. They have a delicate, somewhat nutty flavor. While the most popular type of quinoa is a transparent yellow color, other varieties feature colors such as orange, pink, red, purple or black. Although often difficult to find in the marketplace, the leaves of the quinoa plant are edible, with a taste similar to its green-leafed relatives, spinach, chard and beets.
History:
Native to the high valleys of the Andes in South America, the grainlike quinoa (pronounced KEEN-WAH) was considered “the gold of the Incas.” They recognized its value in increasing stamina of their warriors.
The Spanish squelched its cultivation, but, fortunately, it endured in remote locations.
The plant flourishes under extreme ecological conditions including high altitude, thin cold air, hot sun, radiation, drought, frost, and poor soil. Although most quinoa varieties grow best at 10,000 feet and above, some varieties grow as low as sea level.
Health Benefits:
Not only is quinoa high in protein, but it supplies high levels of all eight essential amino acids. Not only is quinoa’s amino acid profile well balanced, making it a good choice for vegetarians and vegans concerned about adequate protein intake, but quinoa is especially well-endowed with the amino acid lysine, which is essential for tissue growth and repair and often scarce in the vegetable kingdom.
Quinoa is a high energy food that, is easy to digest which makes it an ideal endurance and fitness food.
Contains more calcium that cow’s milk.
Rich and balanced in source of many other vital nutrients, including iron, phosphorus, B vitamins, vitamin E and manganese.
How to use:
Wash quinoa well before cooking to remove saponin that coats it. Saponin is a natural soapy agent that coats the seeds to protect the plant against microbes and fungi. Saponins are often bitter to the taste. *Because the seeds are small it’s best to use a strainer.*
Place the quinoa in a bowl, add water to cover, and, using the palms of your hands, and lightly scrub for about 10 seconds. Strain out the washing water and repeat this process.
Pour all of the quinoa into the strainer and run fresh water over for 5 to 10 seconds, or until the water runs clear.
Quinoa takes two cups of water *(or vegetable stock) to one cup of grain to cook. This will yield about 3 cups of cooked grain and only takes 15 minutes to cook.
When cooked, the wispy germ separates from the seed, and it’s delicate – almost crunchy—curlicue makes great contrast to the soft grain.
As versatile as rice, quinoa can be substituted freely for rice, millet or couscous in any recipe.
It’s also good as a side dish or as an ingredient in soups, pilafs, and casseroles. Or, substitute quinoa for the rice in your favorite rice pudding recipe.
Quinoa Flour:
Used primarily by people with wheat allergies, this flour adds a nice flavor and texture to quick breads, cookies and cakes.
Because quinoa is a soft grain, you can pulverize it to a flourlike consistency in a coffee mill or blender. A grain mill, however, gives superior results.
Here’s some yummy recipes to get you started…..
Quinoa with Balsamic Roasted Mushrooms

Serves 6
Mushrooms roasted in a simple oil-free pear balsamic dressing are delicious tossed with quinoa, spinach, green onions and almonds. Serve this dish warm, room temperature or cold, as a side dish or the main event.
Ingredients
1/4 cup balsamic vinegar
2 teaspoons Dijon mustard
1 pear, peeled, cored and cut into chunks
1 garlic clove, halved
2 pounds portobello mushrooms, stemmed and gills scraped out
1 cup red or white quinoa
3 cups tightly packed fresh spinach, chopped
4 green onions, thinly sliced
1/2 cup slivered almonds, toasted
1/8 teaspoon sea salt
1/2 teaspoon freshly ground black pepper
Method
Preheat oven to 475°F.
Put vinegar, mustard, pear and garlic in a blender with 1/3 cup water and blend until smooth, about 1 minute, to make the dressing. Cut mushrooms into chunks and combine in a large mixing bowl with 1/4 cup of the dressing. Spread mushrooms in a single layer on a rimmed baking sheet. Roast until tender, stirring occasionally, 20 to 30 minutes. Remove from the oven and let cool slightly.
While mushrooms roast, prepare quinoa. In a medium pot, bring 1 3/4 cups water to a boil. Stir in quinoa, cover pot, reduce heat to low and simmer for 15 minutes. Remove pot from heat and set aside, covered, 10 minutes more. Uncover and fluff quinoa with a fork.
Combine mushrooms, quinoa, spinach, green onions, almonds, salt, pepper and 1/2 cup more dressing in a large, wide serving bowl. Stir to mix well. Serve with remaining dressing on the side.
Nutrition
Per serving: 280 calories (60 from fat), 7g total fat, 0g saturated fat, 0mg cholesterol, 120mg sodium, 43g total carbohydrate (7g dietary fiber, 9g sugar), 12g protein
Cocoa-Almond Baked Breakfast Quinoa

Serves 8
Nutrient-packed quinoa, hemp seeds and hemp milk add protein, fiber and essential fatty acids to your morning. Whip up over the weekend, and then enjoy for breakfast during the week.
Ingredients
1 cup quinoa
1 1/2 cups unsweetened hempmilk, soymilk or almondmilk
1 cup pitted dates (about 5 ounces)
1/2 cup hulled hemp seeds
1/2 cup unsweetened applesauce
1/3 cup unsweetened cocoa powder
1/4 teaspoon fine sea salt
3/4 cup almond meal, divided
Method
Rinse quinoa in a fine sieve until water runs clear, drain and transfer to a medium pot. Add 2 cups water and bring to a boil. Cover, reduce heat to medium-low and simmer until water is absorbed, 15 to 20 minutes. Set aside off the heat for 5 minutes; uncover and fluff with a fork.
Preheat oven to 350°F. Line the bottom of an 8-inch square baking pan with parchment paper; set aside. In a blender, purée hempmilk, dates, seeds, applesauce, cocoa and salt. Transfer to a large bowl; stir in quinoa and 1/2 cup almond meal. Transfer to prepared pan, scatter remaining 1/4 cup almond meal over the top and bake until firmly set, about 1 hour.
Set aside to let cool for 1 hour, and then carefully run a paring knife around the pan to loosen the edges. Turn out onto a flat surface, remove parchment paper, cut into squares and serve.
To freeze, wrap individual squares tightly and store in the freezer. Thaw in the refrigerator or microwave.
Nutrition
Per Serving: 270 calories (90 from fat), 11g total fat, 1g saturated fat, 0mg cholesterol, 100mg sodium, 37g total carbohydrate (6g dietary fiber, 17g sugar), 10g protein
Quinoa and Sweet Potato Cakes

Serves 4
These flavorful cakes make a unique appetizer or side dish. Try pairing them with vegetable soup or salad for a hearty meal.
Ingredients
1/2 cup quinoa
1/2 cup truRoots Organic Sprouted Green Lentils
1 red bell pepper, finely chopped
3 tablespoons diced red onion
2 tablespoons Bragg Organic Sprinkle Seasoning
1 tablespoon chili powder
1/2 teaspoon sea salt
Pinch ground black pepper
1 cup mashed cooked sweet potato, more if needed
Salsa or other condiments of your choice
Method
Preheat oven to 350°F. Cook quinoa and lentils separately according to package instructions. Drain lentils well. In a medium bowl, mix together quinoa, lentils, red pepper, onion, seasoning, chili powder, salt and pepper. Add sweet potato and combine using hands until mixture sticks together easily. If mixture is not sticking together, add more cooked sweet potato until desired consistency is reached.
Form the mixture into four (4-inch) patties and arrange on a baking sheet lined with parchment paper. Bake 10 minutes. Flip and continue baking 10 to 12 minutes more until edges are dry and patties are heated through. Serve with your favorite condiments.
Nutrition
Per serving: 230 calories (20 from fat), 2.5g total fat, 0g saturated fat, 0mg cholesterol, 360mg sodium, 44g total carbohydrate (8g dietary fiber, 8g sugar), 10g protein
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Bowls of Goodness
by steven.marion, January 17, 2012 | Permalink
For many of us having a bowl of food is very comforting. This can also be a healthy way to reconfigure your plate. As you adopt this new method, and the way you look at what you are fueling your body with, you tend to start to eat more simply.
Here’s a guide to help you assemble your bowl of goodness at any meal of the day.
Simply mix and match with what’s in season or what you have available in your kitchen. This is a great use for batch cooking. You can cook one big pot and save the leftovers for future meals during the week.
It’s easy to fuel your body with some honest to goodness wellness!
Here’s a recipe for one of my very own favorite dinner creations:
Laura’s Bowl of Goodness
Serves 6
Serve this hearty and saucy combination of leafy greens, mushrooms and beans over whole grain brown rice or whole wheat pasta. Use 1 (16-ounce) package of frozen dark leafy greens instead of fresh for a quick shortcut.
Ingredients
2 ½ cups low-sodium vegetable brother, divided
1 large white onion, chopped
3 cloves garlic, finely chopped
½ cup Marsala or red wine
4 teaspoons finely chopped fresh rosemary
1 tablespoon finely chopped fresh thyme
12 ounces fresh mushrooms, button or wild or a mixture of both, trimmed and thinly sliced
2 teaspoons reduced-sodium tamari
2 tablespoons whole spelt or whole wheat flour
4 tablespoons nutritional yeast
1 (15 ounce) can no-salt-added aduki beans
1 large red bell pepper, large dice
1 pound (1 to 2 bunches) dark leafy greens, such as collards, kale or mustard greens tough stems removed and leaves thinly sliced
1 cup cooked brown rice
¼ teaspoon ground black pepper
Method
Bring 3/4 cup broth to a simmer in a large high-sided skillet over medium-high heat. Add onion and garlic and cook 7 to 8 minutes or until tender. Stir in wine, rosemary and thyme and cook about 2 minutes or until wine evaporates. Add mushrooms and reduce heat to medium, cover and cook 5 minutes or until mushrooms release their liquid and begin to become tender, stirring once. Stir in remaining 1 3/4 cups broth and bring to a simmer over medium heat. Meanwhile, in a small bowl, whisk together tamari, flour, nutritional yeast and 2 to 3 tablespoons of the hot broth to make a thick paste. Whisk paste into the simmering broth mixture, stirring constantly. Bring back to a simmer and cook 1 minute, whisking constantly. Stir in beans, greens and bell pepper in batches if needed, cover and cook 5 minutes or until greens are wilted and heated through, stirring once. Add in cooked brown rice. Stir in black pepper and serve.
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
A New Year, A New You!
by steven.marion, January 10, 2012 | Permalink
Inspirational writer, Catherine Pulsifer has said that ”part of the process of beginning anew, or changing directions is to know where you want to go. I know this sounds simplistic and easy, but this is one of the most difficult of choices to make with clarity.”
If healthy eating is part of the new path you wish to take this year then you are in the right place! I am here to help you on your journey no matter where you are starting. Let this year be your time to take control and rejuvenate your body and soul with nutrient rich foods that provide new vitality to your life everyday.
I’ve got a simple food for you that packs a mighty punch. Goji berries have been used in Asian herbal medicine for over 5,000 years and for good reason– they are one of the most nutrient-rich foods on earth. It is a vegetarian form of protein, packed with essential amino acids, rich in vitamin A and a good source of vitamin C. Goji berries possess over 20 trace minerals and vitamins inluding zinc, iron, phosphorus, riboflavin (B2), vitamin E, as well as carotenoids, including beta carotene.
You can eat these berries on their own or add to your favorite smoothies, tea, oatmeal, granola or even salads.
Here’s a simple breakfast bar recipe that can be made ahead and enjoyed the whole week long. These tasty bars, are best eaten at room temperature or cold for breakfast or a snack. Rich in antioxidants, they should be stored in in an airtight container in the refrigerator so you can grab and go.
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Goji Berry Breakfast Bars
Serves 6
Ingredients
1 medium ripe banana
1 cup old fashioned oats
1 cup Goji berries
3/4 cup frozen blueberries, thawed
1 tablespoon raisins
1/8 cup pomegranate juice
2 tablespoons finely chopped dates
1 tablespoon raw sunflower seeds
2 tablespoons ground flax seed
1 tablespoon chopped walnuts or almonds (optional)
Method
Preheat oven to 350 degrees.
Mash banana in a large bowl. Add remaining ingredients and mix thoroughly.
Spread mixture into pan. Bake for 25 minutes. Cool on wire rack and cut into bars.
Refrigerate any leftover bars.
Adapted from a recipe by Dr. Joel Fuhrman www.DrFuhrman.com
Categories: Healthy Eating
5 Ingredients for less than $5!
by steven.marion, January 4, 2012 | Permalink
Cooking can get expensive but it doesn’t have to be! Here’s some great nutrient dense recipes that all cost $5 or less to make. You can cook up a big pot and keep the leftovers for lunch or dinner the following day.
Here’s to a healthy and happy new year!
Best wishes,
Laura
Healthy Eating Specialist
5 Ingredients for less than $5
-
Canned unsalted chopped tomatoes
-
Canned unsalted beans
-
Bag of frozen vegetables
-
Cooked starch (grain, pasta, potatoes)
-
Assorted Spices
Indian Stew
2 (28-oz) cans of unsalted chopped
tomatoes
2 (14-oz) cans of unsalted garbanzo
beans
1 (16-oz) pkg frozen 365 cauliflower
1 (16-oz) pkg frozen 365 peas
8-oz (½ package) 365 frozen kale &
collard greens
3 medium, cooked russet potatoes
Curry powder & garlic powder, to taste
——————————————————-
Longevity Soup
2 (28-oz) cans of unsalted chopped
tomatoes
7 cups of water
2 (14-oz) cans of unsalted kidney beans
2 (16-oz) pkg frozen 365 mixed
vegetables (carrots, peas, corn, and
green beans)
8-oz (½ package) 365 frozen kale &
collard greens
3 to 4 cups cooked brown rice
Fresh or ground ginger & garlic powder,
to taste
——————————————————-
Mexican Stew
2 (28-oz) cans of unsalted chopped
tomatoes
2 (14-oz) cans of unsalted black & pinto
beans
2 (16-oz pkg frozen 365 Southwestern
vegetable blend (onion, red and green
peppers)
8-oz (½ package) 365 frozen kale &
collard greens
3 to 4 cups cooked brown rice
Mexican salt-free seasoning & garlic
powder, to taste
——————————————————-
Italian Stew
2 (28-oz) cans of unsalted chopped
tomatoes
2 (14-oz) cans of unsalted kidney beans
2 (16-oz) pkg frozen 365 mixed California
style vegetables (cauliflower, broccoli,
carrots)
8-oz (½ package) 365 frozen kale &
collard greens
1 (16-oz) penne whole wheat pasta
Italian salt-free seasoning & garlic
powder, to taste
Instructions for all 4 recipe variations
Combine all ingredients in a large stockpot over medium-high heat
and stir. Bring the mixture to a boil; cover, decrease the heat to low,
and simmer for 10 minutes. Taste and correct the seasonings with
additional spices. Ladle into bowls and enjoy
Categories: Healthy Eating
Chili Night!
by steven.marion, December 19, 2011 | Permalink
As the temperature continues to drop, we naturally crave more warming and hearty dishes. Chili is a great one pot meal that can satisfy on even the most frigid nights. It’s defined as a stew-like soup made with meat, chilies, or chili powder (or both) and according to what region of the United States that you live in, it can also include beans. Contrary to what you might think, chili did not originate in Mexico but rather the Southwestern part of the United States.
There are so many ways you can make chili that you’ll surely never get bored making this dish! Here’s a few recipes to get you started–
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Bison Chili
Serves 4 to 6
This chunky, veggie-packed chili is just the thing for cold-weather comfort or watching the game. A surprise ingredient—cauliflower—adds even more flavor.
Ingredients
1/2 pound ground bison
1 large onion, finely chopped
1 large carrot, finely chopped
1/2 head cauliflower, stemmed and cut into small florets (about 3 cups)
1 medium green bell pepper, finely chopped
3 large garlic cloves, finely chopped
2 teaspoons ground cumin
2 tablespoons no-salt-added chili powder
1 tablespoon apple cider vinegar
1 (15-ounce) can no-salt-added diced tomatoes
1 (28-ounce) can no-salt-added crushed tomatoes
1 (15-ounce) can no-salt-added kidney beans, drained and rinsed
1/2 cup loosely packed cilantro leaves, chopped
Method
Heat a large Dutch oven or pot over high heat. When the pot is very hot, add bison and brown it, stirring often for 5 minutes. Add onion and carrot, and cook, until both begin to soften, about 5 minutes. Add 1/2 cup water to deglaze the pan, scraping brown bits from the bottom of the pan as the water evaporates.
Add cauliflower, bell pepper and garlic and cook until vegetables begin to soften, about 5 minutes. Add cumin, chili powder, vinegar, tomatoes and beans along with 1 cup water. Bring to a boil; reduce to a simmer, cover and cook, stirring occasionally, until vegetables are fork tender, about 45 minutes.
Serve garnished with chopped cilantro.
Goji Chili Stew
Serves 6
Ingredients
3 cups diced plum tomatoes, or 1 (28 ounce) can, low sodium or no salt added
1 pound frozen broccoli, chopped
10 ounces frozen onions
2 1/2 cups corn, fresh or frozen
1/2 cup Goji berries
2 large zucchini, diced
4 ounces chopped mild green chilis
4 teaspoons chili powder, or more to taste
2 teaspoons cumin
3 cloves garlic, minced
1 1/2 cups cooked pinto beans, or 1 (15 ounce) can low sodium or no salt added, drained
1 1/2 cups cooked black beans, or 1 (15 ounce) can low sodium or no salt added, drained
11/2 cup cooked red kidney beans, or 1 (15 ounce) low sodium or no salt added, drained
Method
Cover and simmer all ingredients, except beans, for 20 minutes. Add beans cook for an additional 10 minutes.
Recipe courtesy of www.DrFuhrman.com
Vegetable-Chickpea Chili with Toasted Almonds
Make this vegetarian chili at home on weekends and then enjoy the leftovers later in the week as it’s even better after it’s mellowed in the refrigerator a day or so.
Serves 4
Ingredients
1 large red onion, finely chopped
3 medium cloves garlic, minced
1 teaspoon kosher salt
1 to 2 tablespoons of hot paprika
1 tablespoon chili powder
1 tablespoon ground cumin
1 28oz. can whole peeled tomatoes
2 15oz. cans chickpeas, drained and rinsed
2 cups fresh (or frozen) corn kernels
1 medium red bell pepper, diced
1 medium jalapeno, thinly sliced into rounds
½ cup slivered almonds
¼ cup small basil leaves
6 scallions (white and light green parts only) thinly sliced
Method
Heat a large high-sided sauté pan over high heat. Add onion to the very hot pan and cook, stirring constantly for 3 minutes until onion begins to soften. Add 1/4 cup water, scraping any brown bits from the bottom as the water sizzles. Cook until the liquid reduces by half, about 2 minutes. Add garlic, salt, paprika, chili powder, and cumin and cook for 1 minute, and then stir in the tomatoes and their juice. Stir, smashing the tomatoes against the side of the pot to break them up slightly. Add 2 cups of water bring to a simmer. Stir in the chickpeas, corn, bell pepper, jalapeno, and cook until the peppers have lost their raw crunch; 8 to 12 minutes (at this point if the chili looks too thick, add an additional 1 cup of water).
While the vegetables cook, heat a pan over medium-high heat, add the almonds and cook, stirring constantly until aromatic and golden brown and, 2 to 3 minutes. Be careful not to overcook as they will burn easily.
Stir the basil, scallions, and almonds into the chili and serve. The chili will keep in an airtight container in the refrigerator for up to 4 days.
Categories: Healthy Eating
Santa’s North Pole Smoothie
by steven.marion, December 16, 2011 | Permalink
Here’s a fun way to get in more nutrious fruits during a time of year when cookies and cake are plentiful!
Santa’s North Pole Smoothie
Serves 4
Ingredients
2 cups Coconut Dream Unsweetened Coconut Drink
1 cup frozen strawberries
1 frozen banana
1 cup frozen raspberries
½ cup of fresh mint leaves
Garnish with shredded coconut
Method
Blend until smooth. Add more milk and/or mint as desired. Pour. Garnish with shredded coconut. Serve.
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Almond Nog
by steven.marion, December 14, 2011 | Permalink
Happy Holidays everyone! Do you love the delectable flavors of traditional egg nog but wish it wasn’t so darn heavy. Well, I have the perfect recipe for you. Almond Nog is a lighter and healthier version of the ol’ traditional standby. To start you’ll make your very own homemade almond milk. If you are short on time you can simply buy some unsweetned pre-made almond milk sold at Whole Foods Market and then follow the remainder of the recipe as listed below.
Almond Nog
Serves 4
Ingredients:
1 c almonds soaked 10‐12 hours in filtered water
4 cups filtered water
2 Tablespoon dates
½ vanilla bean
1 banana
Fresh nutmeg, grated
1 teaspoon cinnamon
pinch of sea salt
Method
In high speed blender, blend almonds and water until smooth.
Continue by pouring milk mixture into nut milk bag or cheese cloth. Squeeze out liquid. Dehydrate ‘nut pulp’ for 4‐6 hours and store for future use for nut flour. Put milk back in blender and blend with remaining ingredients.
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Getting to know….Watercress
by steven.marion, December 14, 2011 | Permalink
There is a lot of hype these days about eating dark green leafy greens and for good reason too! They are, calorie for calorie, perhaps the most concentrated source of nutrition of any food. Kale has become an icon of this movement and scores a 1000 on the ANDI scale but let’s not forget about its cousin, watercress which also scores a 1000 and packs a nice peppery punch into every bite.
Fun Facts:
- Watercress is a member of the cruciferous vegetable family and named as such for their cross-shaped (crucifer) flower petals.
- Calorie for calorie watercress contains more vitamin C than oranges, more iron than spinach and more calcium than milk. It is also a rich source of vitamin A, vitamin E, Vitamin K, folate, fiber and a host of minerals. Watercress is also packed with a wide range of disease fighting phytonutrients. It’s for these reasons that watercress scores an amazing 1000 on Whole Foods Market’s ANDI scale and considered a superfood!
- Watercress is naturally low in fat. But the little polyunsaturated fat it does contain has a high proportion of the essential fatty acid alpha-linolenic acid also known as omega-3 fatty acid. Regular consumption of watercress can contribute useful amounts of omega-3 fatty acids which can protect against heart disease.
- Watercress has a slight peppery taste, adding a distinct of depth of flavor to any dish.
- Cultivated in pure spring water, its health benefits have been known since ancient times. It is believed to have originated in Greece and remains an integral part of Mediterranean diets.
- In 500BC, Hippocrates, the father of medicine, is said to have located his first hospital close to a stream to ensure fresh watercress to help treat his patients.
- Eating a bunch of watercress is said to be a good cure for a hang-over.
How to eat?
Pile onto a sandwich
Toss in a salad
Throw it into a soup
Blend into a sauce
Wilt into pastas or stir fries
Add to a fruit smoothie
*Whatever you do don’t just leave it to lay on your plate as a garnish!*
Here’s a few tasty recipes to get your started:
Quinoa with Watercress, Pears and Pomegranates
Serves 4
This dish combines quinoa with the delicious flavor combination of sweet pears, tart pomegranate seeds and peppery watercress.
Ingredients
1 cup quinoa
2 cups water
1 bunch watercress, stems removed and leaves sliced (about 1 1/2 cups packed leaves)
2 ripe pears, peeled, cored and cut into 1/2-inch chunks
1/2 cup pomegranate seeds
1/2 cup chopped walnuts
2 tablespoons pomegranate juice
2 tablespoons white wine vinegar
Method
Rinse quinoa under cold running water and drain. Combine water and quinoa in a medium saucepan and bring to a boil. Reduce heat to a simmer, cover and cook until quinoa is tender and all the water is absorbed, 15 to 20 minutes. Place quinoa in a large bowl with watercress, pears, pomegranate seeds, walnuts, juice and vinegar. Stir to combine, then serve.
Tilapia, Watercress and Barley Salad
Serves 4
Ingredients
1 cup uncooked pearled barley
6 tablespoons red wine vinegar, divided
4 sprigs fresh dill plus 2 tablespoons chopped fresh dill, divided
1 (6-ounce) tilapia fillet
1/4 cup Dijon mustard
1/8 teaspoon freshly ground black pepper
2 bunches watercress, thick stems removed
1/2 English cucumber, unpeeled, halved lengthwise and thinly sliced
Method
In a medium pot, combine 3 cups water and barley. Bring to a boil, reduce heat to low and simmer until barley is tender, 40 to 45 minutes. Drain and let cool to room temperature.
Meanwhile, fill a pot or skillet deep enough to hold tilapia with enough water to cover by about an inch of water. Add 4 tablespoons red wine vinegar and dill sprigs. Bring water to a simmer. Add tilapia. Keep water at a gentle simmer and cook 10 to 12 minutes or until the tilapia is just opaque in center. Allow about 10 minutes per inch thickness of tilapia fillet. Carefully remove tilapia fillet from water and place aside to cool to room temperature. Flake tilapia into bite-size pieces.
In a medium bowl, make a dressing by whisking together mustard, remaining 2 tablespoons vinegar and pepper. Lightly toss watercress with 2 tablespoons of dressing. Toss remaining dressing with barley, cucumber and 1 tablespoon chopped dill. To serve, place watercress on plates. Top with barley mixture and tilapia. Garnish with remaining chopped dill.
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Thursday Night Tasting @ Tribeca
by steven.marion, December 9, 2011 | Permalink
Tribeca’s demo delegates paid tribute last night to New York’s Local farmers and vendors with a holiday dinner themed tasting night.
Our Produce Dept highlighted the great Butternut Squash of our Hudson valley with a tasty butternut squash and apple soup. While the crew in Seafood were sampling out an Italian Style Red Snapper with NY own Rao’s Marinara, Grocery came up with a tasty dessert idea of an Eggnog rice pudding feature New York’s RonnyBrook Farms eggnog.
And we couldn’t get anymore local then Tribeca Wholefoods itself. Our bakery served up their Bake House holiday fruit cake while our Prep Foods went nuts with maple glazed pecan, spicy cahews and a honey roasted cashews.
Be sure to stop by every Thursday night for Tribeca’s TNT Tasting nights.
Every Thursday a different theme, every Thursday night a ton a fun!
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Eggnog Rice Pudding
2 1/ 2 Cups Eggnog
1/ 3 Cup Uncooked Short Grain White Rice
1 Egg
1 teaspoon of Vanilla
1/ 4 Cup Dried Cranberries
1/ 4 Cup Nuts
Bring the eggnog to a low boil and stir in the rice, reduce heat and simmer for about 25 minutes (until the rice is tender) stirring frequently to prevent the rice from sticking to the bottom of the pot. In a separate bowl beat the egg and vanilla until uniform, add a scoop of the rice pudding to temper the egg, and whisk into the eggnog. Stir on low heat until the pudding has thickened. Add the dried cranberries and nuts before serving and enjoy!
Categories: Uncategorized
365 Organic Frozen Cherries are Back!!!
by steven.marion, November 26, 2011 | Permalink
After a bit of a hiatus the 365 organic frozen cherries are back and I’ve got a simple and delicious recipe that will have you wanting to stock up on these sweet natural treats. It’s a Cherry Almond Smoothie and only requires three ingredients and a blender to make. Almond milk, creamy almond butter and sweet cherries provide both carbohydrates and protein, everything you need to start your morning right. This recipe also makes a great mid-afternoon pick me up! By using frozen cherries you’ll get a nice icy consistency without having to add any ice.
Want to add even more nutrients– go ahead and add some additional fruit like bananas and strawberries or pop in those left over cranberries from Thanksgiving. Enjoy!
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Cherry Almond Smoothie
Serves 4
Ingredients
2 cups unsweetened almond milk
1 (10-ounce) package frozen cherries
1/4 cup creamy raw almond butter
Method
Put all ingredients into a blender and purée until smooth. Pour into glasses and serve.
Nutrition
Per serving: 140 calories (80 from fat), 9g total fat, 0.5g saturated fat, 0mg cholesterol, 90mg sodium, 11g total carbohydrate (4g dietary fiber, 6g sugar), 5g protein
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Mr. Turkey Head
by steven.marion, November 16, 2011 | Permalink
Looking for a fun activity to do with the kids this Thanksgiving . Well, look no further. Here’s a crafty project that also serves as edible art. Using some veggies you’ll be able to create your very own Mr. Turkey Head. This project is best suited for children ages 6-8, but younger children can easily participate with some guided assistance.
What you’ll need:
-1 Whole pear for the body
-6 Slices of carrot for the feet
-4 Slices of red, yellow or orange pepper and asparagus tips for the feathers
-2 Slices of red onion for the wings
-2 Cocoa nibs for the eyes
-1 Cashew for the the beak (split in half)
-Almond butter to adhere the cocoa nibs and cashew to the body of the pear
-Toothpicks to secure the veggies to the body of the pear
It’s best to slice the bottom of the pear to create a flat surface for your turkey to stand on. Have Fun!
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Holiday Side Dishes
by steven.marion, November 8, 2011 | Permalink
Thanksgiving is almost upon us and many will agree that the best part of Thanksgiving dinner is not the turkey, it’s the sides! Below I’ve shared some naturally wholesome recipes that are packed with all of those comforting flavors we have grown to associate with Thanksgiving dinner. These delicious side dishes will absolutely have your guests asking for second helpings, and I promise no one will even miss the abundance of oil, dairy, and sweeteners found in many traditional dishes.
Tahini Garlic Mashed Potatoes
Serves 6
These potatoes are rich and creamy without the addition of dairy ingredients. The flavor is classic enough to serve alongside any holiday roast, or increase the tahini by a tablespoon or two and pair them with Middle Eastern dishes in place of rice or couscous.
Ingredients
2 pounds Yukon Gold potatoes, peeled and cut into 1½-inch chunks
7 garlic cloves, peeled
1/4 cup tahini
1 cup plain unsweetened almond milk
1 tablespoon lemon juice
1/4 teaspoon fine sea salt
1 1/2 teaspoons toasted sesame seeds
Method
Place potatoes and garlic in a large saucepan, cover with cold water by 1 inch and bring to a boil. Lower heat, partially cover pan, and simmer until potatoes are very tender, 15 to 20 minutes. Drain, return potatoes and garlic to pan and add tahini. Mash with a potato masher or large fork until very smooth. Place over low heat and stir in almond milk, lemon juice and salt; add a little more almond milk if potatoes are too thick. Spoon into a bowl and garnish with sesame seeds.
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Green Beans w/ Pecans and Clementine Dressing
Serves 8
If clementines are unavailable, substitute 1/3 cup freshly squeezed juice and a little zest from a navel orange.
Ingredients
1 small shallot, chopped
1 1/2 teaspoons Dijon mustard
1/4 teaspoon sea salt
Zest and juice of 3 clementines
1 1/2 pounds fresh green beans, trimmed
1/2 cup pecans, toasted and chopped
Method
In a blender, combine shallot, mustard, salt and clementine juice and blend until smooth. Set aside. Steam beans until bright green and barely tender, about 6 minutes. Transfer to a large bowl and drizzle with citrus dressing. Sprinkle with pecans and clementine zest to taste and serve.
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Sweet Potato and Quinoa Salad
This recipe is high in protein, low in fat, and high in spicy and sweet flavor! Whole grain quinoa cooks quicker than most grains and is an excellent source of protein for vegans with about 11 grams of protein per cup of cooked quinoa. This makes a great side dish or salad.
Ingredients
1 cup quinoa, uncooked
2 cups vegetable broth
1 sweet potato, baked and diced
1 red bell pepper, diced
1/4 tsp cayenne pepper
2 tbsp lemon juice
Sea salt and pepper to taste
Method
Simmer the quinoa in the vegetable broth about 10 to 15 minutes, or until water is gone and quinoa is light and fluffy when stirred. Remove from heat and allow to cool. Toss together the quinoa, sweet potato and bell pepper in a large bowl.
In a separate small bowl, whisk together the lemon juice, 2 Tbsp. water and cayenne pepper. Gently toss this dressing with the quinoa. Season with sea salt and pepper.
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Cranberry Chutney
Serves 12
Ingredients
1 (12 ounce) bag fresh or frozen cranberries
3/4 cup water
1 large cooking apple, chopped
2 teaspoons ground cinnamon
1 teaspoon ground ginger
1/4 teaspoon ground cloves
Method
In a saucepan, combine all ingredients; bring to a boil, stirring constantly. Reduce heat; simmer for 15-20 minutes or until apple is tender and mixture thickens. Cool completely and serve.
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Happy Healthy Halloween
by steven.marion, October 31, 2011 | Permalink
Halloween, a time honored tradition where children and adults alike dress up in costumes, attend parties, go trick or treating and eat lots of candy!!! Well, I have a Halloween treat for you that is all natural and absolutely delicious. It’s a Pumpkin Pie Smoothie and very easy to make. Simply add all of the ingredients in a blender, let it run for about 10 seconds and Ta-Da…. you have Pumpkin Pie Smoothie! Now this is a Halloween treat you can feel good about indulging in because pumpkins are rich in cancer fighting beta carotene, loaded with potassium, a good source of zinc and high in fiber.
‘Pumpkin Pie’ Smoothie
Serves 1
Ingredients
1 cup almond milk
1/2 cup canned pumpkin
1 heaping teaspoon pumpkin pie spice (or 1 tsp cinnamon, 1/4 tsp ginger, 1/4 tsp nutmeg)
1 tablespoon of pure vanilla extract
Ice
Dates to taste
Method
Add all ingredients into a blender and process until smooth. Serves 1. Enjoy!
Happy Halloween,
Laura
Healthy Eating Specialist
Categories: Healthy Eating
FALL-ing for Healthy Eating
by steven.marion, October 28, 2011 | Permalink
As we settle further into fall, and I settle further into my role as Healthy Eating Specialist, I’d like to take this opportunity to properly introduce myself….
As a passionate advocate for the Health Starts Here initiative, I am your resource for FREE wholesome nutrionally dense food tastings, cooking classes, healthy eating consultations, lectures, book clubs, store tours and more! I am a certified Natural Foods Chef from the Natural Gourmet Institute for Health and Culinary Arts and enjoy inspiring people to reach their wellness goals. If you can’t make my events please stop by the Customer Service Desk whenever you have a question. If I am in the store I will gladdly come and speak with you– but if you miss me, simply leave your contact info and question with a Customer Service Team Member and I will get in touch.
Also, I encourage you to leave comments and ideas for future class topics here on this blog. You can also contact me directly at laura.lorusso@wholefoods.com or 212-649-6555 x221.
For upcoming Health Starts Here events, please visit http://wholefoodsmarket.com/stores/tribeca/store-calendar/
Best wishes,
Laura Lo Russo
Healthy Eating Specialist
Categories: Healthy Eating
Green Chile Chicken Chili
by steven.marion, April 20, 2011 | Permalink
Serves 3-6
Smoky cumin, tender chicken and the incomparable flavor of fire roasted green chilies meld together to create what I’m sure will become a family favorite. Also worth noting the use of hominy, for those who don’t know hominy is corn that has gone through the process of nixtamalization which softens the kernels as well as affording nutritional benefits.
2 teaspoons canola oil
2 Lbs Boneless Skinless Chicken Thighs
1 Tablespoon Cornmeal
1 Yellow Onion, Chopped
2 Cloves of Garlic, Minced
1 Tablespoon Cumin
2 Cans of Hatch Chilies (Hot or Mild depending on preference)
1 14oz Cans of Chopped Tomatoes
1 quart of Low Sodium Chicken Broth
1 Can of Hominy, Drained
1 Bunch Cilantro, Chopped
Salt & Pepper to taste
Heat oil in a wide pot over medium-high heat and coat chicken parts in cornmeal, salt & pepper. Sear the chicken parts on all sides in the oil and set aside. Sauté the onions & garlic for 5-10 minutes before adding the cumin, chilies, tomatoes, low sodium chicken broth and hominy. Bring to a boil, then add the chicken parts, cover and reduce to a simmer. Simmer at very low heat for 90 minutes, or until the chicken is fall apart tender. Add the cilantro, taste and adjust the seasoning with salt & pepper. Garnish with cheese, sour cream or a puree of fresh cilantro and more green chilies for a real treat!
Categories: Uncategorized
Ian’s Picks
by steven.marion, February 11, 2011 | Permalink
In this weeks blog I am showcasing a few Local items. Notably they are some top of the line most exceptional items we carry in addition an already solid lineup of products.
Avery Old Jubilation-This beer comes highly recommended from our Aaron in our Specialty department. A unique winter seasonal brewed with no spices unlike most other winter seasonals. Based in Boulder, Colorado the brewing process takes on new and subtle flavors due to the high elevation and exceptional Rocky Mountain waters. This water source adds a distinctive crispness and purity to this already noteworthy beer. A full bodied, sweet, malty flavor similar to a Scotch Ale or an Amber. Old Jubilation pairs perfectly with New Jersey’s Valley Thunder mixed milk pecorino style cheese. Ages well up to 3 years with a mocha or toffee finish. Specialty Department $11.99
Tumeric Elixir – Tumeric, ginger, spearmint, cardamom, lemon, sea salt, honey, cayenne make a cocktail of boldly spiced vibrant juice. An amazing drink straight from New York City. This potent drink is chocked full of anti-oxidants and highly beneficial ingredients. This is possibly my favorite drink of any that we carry!!! Ingredients are organically harvested fresh in Hawaii and shipped to the company’s East Village facility virtually days before it is bottled. The turmeric and ginger they source is farmed in volcanic Hawaiian soil. As soon as the farmers harvest the crops they air ship it directly to Tumeric’s East Village production facility. These simple, clean, refreshing ingredients make for a drink that can both electrify your palette as well as offer some amazing and notable health benefits. Turmeric root has some of the most miraculous health benefits around today. A powerful anti-inflammatory, antioxidant, antimicrobial, and anticancer agent. It is known to aid digestion, especially of fats via increased bile production in the liver. A few other health benefits include anti-viral properties, increased energy, reduction in high blood pressure, and promotion of good cholesterol levels. Recent studies show that people who eat turmeric regularly have much lower incidence of cancer and liver diseases. This stuff comes highly recommended. Grocery Department 12 oz $3.69
Hoboken Farms Marinara- Based in New Jersey this small old style farm delights in offering something a bit different than most small farm goods. A focus on small batch recipes makes for a more unique flavor profile from jar to jar. If you’re like me and you look for some distinctiveness in the products that you purchase than this is a marinara for you. Simple enough: Tomatoes, Italian olive oil, fresh onions, fresh basil, fresh garlic, sea salt and pepper. Hoboken Farms Marinara also boasts being gluten free a plus for our celiac’s or gluten intolerant customers. Try this with a classic Italian dish with your favorite pasta or as a simple dipping sauce with breads or veggies. Good for the dinner table and good for the soul! Grocery Department $7.99
Pacific Dover Sole- This light soft white fish will whet the appetite of any seafood lover out there. Dover Sole is unique in that it has a somewhat mild flavor. This fish won’t stink up your kitchen or your breathe! Particularly notable is that Dover Sole is a fish that will adapt to just about any flavors you choose to season it with. The last two nights I did both a baked garlic & lemon style (a safe bet) and then next night I tried it with brown sugar & salt rub over a plum and rice compote. Both recipes turned out very well. Aside from the mild flavor this fish is also incredibly soft no matter how you cook it. It tends to stay moist and soft under just about and condition or reasonable length of cooking/baking. Seafood Department $10.99/lb.
Categories: Uncategorized
Ian’s Picks
by steven.marion, January 21, 2011 | Permalink
Here is the latest installment of my blog on the best products we have at your friendly local TriBeCa Whole Foods:
Organic Beer? Yes! Actually only one of a handful in the whole world. Foret Saison. This particular Belgian saison comes from the Dupont Brewery. One of the finest brewers in Belgium. A unique and effervescence light beer that is only produced in the winter months but its bright palette is appropriate through the spring and summer. A light bodied citrus flavor that is both complex and refreshing. It is a nice glimpse of the spring afternoons that are just a few weeks away! The most unique aspect of this beer is that it is 100% Organic! It is also the ONLY saison that is organic. Despite this organic certification it does not deviate from the traditional brewing process so you purists out there can sleep well. Foret is bottled flat and yeast is added before corking. The yeast activates the naturally occurring sugars to create a carbonation and alcohol content that gives it a unique finish. This pairs well with any sharp cheddars, washed rind cheeses or and pungent cheeses. Available now in our Specialty Department.$10.99
If only there was an amazing local chocolate company that gave 100% of the profits to Animal Rescue Groups! Hello New York meet Rescue Chocolates. A Brooklyn based company making miracles happen via delectable chocolate bars. Amazing chocolate bars too! Our Grocery Department currently carry Peanut Butter Pit Bull & Foster-iffic Peppermint. The Peanut Butter Pit Bull is quite possibly the best combination of chocolate and peanut butter I’ve ever tried…ever! No exaggerations here. A dark chocolate layer around a crispy peanut butter filling.The Foster-iffic Peppermint is a close second. Combining a bright refreshing peppermint and a 64% dark chocolate coating makes this an illustrious addition to an already amazing line of chocolates! $5.99
Our immune systems are getting beat up left and right with the shivering cold days and dry indoor heat! Whole Body has the 365 Immune Support. A splendid herbal formula good for keeping your immune system robust and high functioning in the winter months and year round as well. Symptom specific herbs such like Goldenseal act as a natural antibiotic while Decampane and Horehound support decongestion. Vitamin C and Echinacea are excellent for general immune support. This plethora of potent herbs will kick the butt of any seasonal symptoms you might be experiencing. All this quality at an Everyday Value price! $14.99

Our Bakery Department has been baking up some really really tasty and healthy breads this month.3 different fresh baked-in -house sprouted grain breads are available. Sprouted grains are always the best grains for you as the grain has lived its full active life thus it has a higher nutrient & mineral content. This means a higher quality bread for you and your family. Sprouted grains are generally rich in vitamins, minerals, amino acids and proteins.. $4.99
Categories: Uncategorized
Ian’s Picks
by steven.marion, January 10, 2011 | Permalink
I started with Whole Foods a few years back when we purchased Wild Oats. I worked as a cook or sous chef off and on since I was a teenager. I love food from the exotic to the simple. I find myself watching little TV but when I do its generally food related (No Reservations, Top Chef, Chopped, Bizarre Foods etc). In this New Year I am looking to fine tune my diet…gluten free, select organic meats and fish, heavy on the fresh fruits and veggies.
I’ll be utilizing the store blog to showcase some of the great products we carry from companies we love to support. From the obscure cheeses to the simple parent friendly instant oatmeal or the tailored house wares we offer at this store. I’ll give you the run down on some of my favorite items at this store. Be sure to check back each week to see the latest updates!
- Cleanses are a great tool often over looked for a happy and healthy body. There is never a better time to start a detox cleanse than in the New Year. A detox can help you remove harsh chemicals, built up toxins, Calista our amazing Bodycare Buyer and expert recommend the Renew Life Cleanse Organic 14 day cleanse. This all organic herb based cleanse has some of the most potent ingredients for an ideal cleanse: milkthistle, burdock, oatstraw, yellowdock and parsely to name a few.Properties like Liver tonifying, Kidney tonifying, skin cleansing, lung,blood and lymphatic system detox are just a few benefits of this amazing and highly recommended cleanse. This herbal component supports the bodies’ natural ability to detox. The fiber & laxative part of the cleanse will help soak up toxins, flush the intestines and help prevent reabsorption. It is highly beneficial for our bodies during a detox to use organic ingredients which is why this is one is so special! Its all organic! $24.99

- Our Specialty Department has some unique beers for the winter season. Bourbon County is a great beer out of Chicago’s Goose Island brand. The blend has been stout aged in bourbon barrels with notes of smoky toffee and vanilla. The unique aging process for the beer makes for a very smooth full bodied taste, despite its 13% alcohol content. It is only available once a year and we have it in stock now, so pick it up while it lasts. I personally suggest pairing it with Cabot Clothbound Cheddar. The aromatic sharp carmels compliment this bourbon barrel aged beer. Makes a perfect pairing!
- What better way to warm up on the cold days of winter then with a nice scarf from our Whole Body Department. In stock now are warm and cozy hats, gloves & scarves from San Diego Hat Co. The camel colored one is a store favorite and can be spotted all around TriBeCa. Super Soft and light but wide enough to cover your whole neck and the perfect length. A wonderful treat for yourself or a loved one, also available in black. $29.99
- Last but not least on my list of favorites today is Dapple, a local company making some of the highest quality baby friendly cleaning products around. They make a great all-in-one kit. Includes-Baby Bottle & Dish Liquid, Toy & Surface wipes (Travel Pack & In home bottle), Toy & Surface Cleaner. Good for new born parents, toddlers and little ones of all ages. The cleaners are free of nasty parabens, phthalates, dyes, biodegradable and cruelty free. The varieties of cleaners in the kit are perfect for removing formula/breastmilk and film that tends to build up in bottles and sippy cups. Wipe down your strollers, car seats, shopping carts or high chair. As parents we know how many things get and with this product I feel better about what my son touches knowing I’ve wiped down the surface first. $19.49
Categories: Uncategorized
Eric Anderson and the Re:Form School Project
by steven.marion, December 9, 2010 | Permalink
There’s no mystery to the fact that education in America is struggling. Budget cuts, changing technology, changing needs. And unfortunately, with the increased focus on math and reading, the arts are almost always one of the first things cut. Re:Form School was created to help turn that tide through awareness and fundraising to allow children a much needed creative outlet.
For one amazing weekend in October 180 artists from around the country, including Whole Foods Market’s own Store Graphic Artist Eric Anderson, descended on a recently abandoned school in New York’s Lower East Side. It didn’t take long for the organizers to recognize Eric’s beautiful, thought-provoking chalkboard art and how perfectly it fit what they were trying to accomplish. Thanks to their efforts, over 10,000 people walked through the door and over $16,000 was raised to promote arts in education
Eric’s central piece revolved around the fact that the average life span of a high school graduate is 9.2 years longer than a high school dropout. He then highlights what can be accomplished in 9 years with examples including Gandhi and Martin Luther King Jr. Too see a short stop-motion video of Eric in action, check out http://vimeo.com/15678570.
Thanks to the success of Re:Form School NYC, the program will be expanded to other cities around the country. Maybe someone from your store will be next!
Categories: Uncategorized








































