WPF in 18 Countries Video

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2011 Whole Planet Foundation Prosperity Campaign

Between February 23rd and March 31st 2011, Whole Foods Market stores will be holding the Annual Prosperity Campaign for Whole Planet Foundation. The campaign raises funds for poverty alleviation through access to microcredit worldwide in communities where WFM sources products. To get involved, donate at our registers or on line at wholeplanetfoundation.org

100% of donations will go to fund microlending programs, as Whole Foods Market pays all operating costs of the foundation. So far, with your help, we have been able to give a hand up to over half a million people. Thank you in advance for your generosity!

Here in Wayland we will be showcasing the WPF with lots of events and demos, check out our store calendar for details. 

Join us in collecting books to support our booksale!!

About the Foundation

The Whole Planet Foundation‘s mission is to create economic partnerships with the poor in those developing-world communities that supply our stores with product. Through innovative assistance for entrepreneurship – including direct microcredit loans and tangible support for other community partnership projects – we seek to unleash the energy and creativity of every human being we work with in order to create wealth and prosperity in emerging economies.

Whole Planet Foundation’s Approach

Whole Planet Foundation, a private, nonprofit organization established by Whole Foods Market, provides grants to microfinance institutions in Latin America, Africa and Asia who in turn develop and offer microenterprise loan programs, training and other financial services to the self-employed poor.

History of the Foundation

The Whole Planet Foundation represents a significant expansion of Whole Foods Market’s mission to actively participate in our communities. With more than 270 stores and 54,000 Team Members, we now have the scale and scope to give back to the global community. The creation of this foundation directly connects Whole Foods Market customers and Team Members to the villages in developing countries that supply us with products. Establishing these community partnerships will contribute to the economic well being of the communities where we source products.

Who

Whole Planet Foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, co-recipients of 2006 Nobel Peace Prize. Yunus, founder of Bangladesh’s Grameen Bank, is a pioneer of microcredit, a tool to empower the poor. In Professor Yunus’s own words: “Microcredit ignites the tiny economic engines of the rejected underclass of society. Once a large number of tiny engines start working, the stage can be set for bigger things.” We are also partnering with Fundación Adelante, Pro Mujer and other microfinance institutions implementing microcredit programs.

What

Microloans are small loans – usually $200 or less – requiring no collateral or contract. They are offered to the poorest of the poor, with a focus on women, wanting to finance self-employment projects that will generate income. Whole Planet Foundation is focusing efforts on the villages and rural communities that supply our stores with products such as tropical fruit, vegetables, tea, and coffee. Giving the poor in these communities access to credit through microloans will enable them to escape the vicious cycle of poverty by allowing them to use their own energy and creativity to help themselves.

Supplier Alliance for Microcredit

An alliance of like-minded companies, the Supplier Alliance for Microcredit is made up of Whole Foods Market vendors who have each pledged $50,000 a year for 3 years to Whole Planet Foundation. Join us in celebrating these companies who are helping to plant seeds of prosperity around the world.

For more information on the Whole Planet Foundation  click here.

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