While you are probably aware of the importance of eating organic foods, have you thought much about the importance of organic feminine hygiene products? Our friends at 7th Generation have. Check out what they have to say and spread the word to the women in your life.

In celebration of Earth Day 2009, we challenged our readers to make a simple green resolution, and boy did you deliver. Your overwhelming response was truly inspiring; thousands of you shared both green resolutions and tips on how to lead a cleaner, greener, more sustainable lifestyle. Your responses covered everything from biking to work to reducing water waste to composting to reusing shopping bags to teaching children and co-workers the importance of recycling. All of these simple changes added together can and will go a long way towards greening our planet.

How green are your groceries? Take the "Conscious Consumption" Earth Month trivia quiz.

Don't forget to join us for our live blog at 1pm CST today (Friday, April 24th).

We know that our customers hold us to a higher standard than conventional stores. If you talk the talk, then you better be walking the walk. We agree. So, in case you missed the press coverage of our company's big Earth Day announcement, here's a recap.

Happy Earth Day! We know we have customers, team members and vendors who are dedicated to helping our planet. Give yourself a quick pat on the back for everything you've done in the last year to green your life and business!