John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business opens in a new tab.”
The four key pillars of conscious capitalism are higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. These four are interconnected and mutually reinforcing. The tenets are foundational; they are not tactics or strategies. They represent the essential elements of an integrated business philosophy that must be understood holistically to be effectively manifested. Higher purpose and core values are central to a conscious business and all the other tenets connect back to these foundational ideas. Here’s John discussing Higher Purpose:
Let Conscious Capitalism opens in a new tab inspire you. Want to know more? Find lots of details in our pressroom opens in a new tab and at academyforconsciousleadership.com opens in a new tab or at consciouscapitalism.org opens in a new tab.
