"We are not just in the business of tea. We are in the business of changing lives, changing communities and changing the quality of herbal remedies."
Herbal tea provider Traditional Medicinals opens in a new tab believes the way their company can prosper is when all of the parties who contribute to their business prosper, too. This holistic approach is evident in the company's mission opens in a new tab to protect plants and cultivate communities.
Since Traditional Medicinals' founding in 1974, it has adopted responsible business practices into its operations, from sourcing and packaging to distribution and voluntary certifications. 100% of its tea and herbal tea products are Non-GMO Project Verified, and 98.9% of the botanical raw ingredients sourced are organic.
Traditional Medicinals is also committed to social development projects funded in sourcing communities — and women and girls are the programs' greatest beneficiaries opens in a new tab.
Revive Project
One of Traditional Medicinals' programs is the Revive Project opens in a new tab, which focuses on water security interventions in the senna-growing villages of Rajasthan, India. In 2009, Traditional Medicinals, Traditional Medicinals Foundation and WomenServe opens in a new tab launched the project in the Thar Desert, one of the driest places on earth where temperatures can reach as high as 122°F. Women and girls must walk miles for hours each day in search of water for their families, crops and livestock.
In an effort to overcome these challenges, the Revive Project's initiatives have so far benefitted six communities, with around 12,000 villagers. The project has desilted and expanded six large community ponds, dug and rebuilt 145 agricultural rainwater catchment systems and constructed 510 taankas (underground rainwater catchments) for families in need. These taankas provide year-round water security eliminating the need for women and girls to walk thousands of miles each year and providing them with the opportunity to attend school and trainings, engage in income generating activities and become empowered village leaders.
Learn more about how the Revive Project is transforming lives:
Nirma's Story opens in a new tab from Traditional Medicinals® opens in a new tab on Vimeo opens in a new tab.
Partners Working to Alleviate Poverty
Traditional Medicinals' global good deeds don't stop there. Since 2008, Traditional Medicinals has contributed $255,949 to fund microlending programs through Whole Planet Foundation opens in a new tab® and as a Supplier Alliance for Microcredit partner is committed to a $50,000 pledge in 2018 to reach additional microentrepreneurs.
Traditional Medicinals and Whole Foods Market also work together to improve conditions in the Thar Desert. Whole Foods Market Team Member volunteers opens in a new tab have partnered with Revive Project for community service projects and to learn about the social development initiatives in the farming communities where Traditional Medicinals sources senna.
Find Traditional Medicinals' products at your local Whole Foods Market store opens in a new tab.
