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Dairy-free products do not contain ingredients such as milk, butter, cheese, sour cream, yogurt, whey, casein, ghee and lactose.

The Engine 2 Plant-Strong Diet was founded by Rip Esselstyn, a former world-class professional triathlete and Texas firefighter turned best-selling author and Whole Foods Market Healthy Eating Partner. The Engine 2 lifestyle centers on whole, nutritious, plant-based foods and eliminates all animal products, processed and refined foods.

The plant-strong diets promotes targeting veggies and whole fruits, intact and 100% whole grains, legumes, nuts and seeds, and simple unsweetened beverages like water or tea. The plan is naturally low in sodium, low in saturated fat, and has no trans fats.

While there is no regulatory or consensus-based definition for paleo when referring to diets, we use the term "paleo-friendly" to describe products that consist of lean meats and seafood, fruits and vegetables (limited types of starchy vegetables), nuts and seeds. Paleo-friendly products typically do not include grains, legumes, refined sugar, certain oils, dairy and non-paleo additives.

Sugar-conscious foods do not contain added sugars and have less than 4g of sugar per serving.

Vegan foods are those without animal products, including meat, poultry, seafood, dairy, eggs and honey.

Vegetarian foods are those that exclude meat, poultry and seafood. Dairy and eggs can be included.

The Whole Foods Diet is a real foods, plant-based diets created by Whole Foods Market co-founder and CEO, John Mackey, along with Dr. Alona Pulde and Dr. Matthew Lederman. The diets follows two simple guiding principles: 1. Choose real foods over highly processed foods and 2. Eat mostly plant foods (90 to 100% of your daily calories). Staple foods in the diets include whole grains, dried beans and lentils, oatmeal and nuts, seeds, and lots of fresh fruits and vegetables.

While there is no regulatory or consensus-based definition for keto when referring to diets, we use the term "keto-friendly" to describe products that typically consist of meat and seafood with no added sugar, fats and cooking oils, full-fat dairy products with no added sugars, and non-starchy vegetables like kale, spinach, mushrooms, green beans and green bell peppers, plus certain fruits such as blueberries, raspberries and blackberries in limited amounts.

Keto-friendly products typically do not include grain-based products such as bread, pasta, rice, crackers and cookies, starchy vegetables such as potatoes, corn and yams, beans and legumes (including peanuts), fruit juice, dried fruit and certain higher-carb fruits like oranges, grapes, mangoes, pineapples and bananas.