product-info_badges_FINALproduct-info_badges_FINAL product-info_badges_FINALproduct-info_badges_FINALproduct-info_badges_FINALproduct-info_badges_FINALAsset 1product-info_badges_FINAL

Santa Cruz

Open:
8 am – 9 pm today
Holiday hours:
Dec 24:
8 am – 7 pm (Christmas Eve)
Dec 25:
Closed (Christmas Day)

911 Soquel AveSanta Cruz, CA 95062

Deals and Sales

Blue Prime member deals logo

Featured deals for Prime members

See how to save
  • Prime deal item
    No-Antibiotics-Ever

    Bone-In Beef Rib Roast*

    Sale
    Prime20% off
    $22.99/lb
    Valid 12/18 – 12/24
  • Prime deal item
    Sustainable Wild Caught

    Golden King Crab Clusters*

    Sale
    Prime20% off
    Regular prices vary
    Valid 12/18 – 12/24
  • Prime deal item

    All Caviar*

    Sale
    Prime20% off
    Regular prices vary
    Valid 12/18 – 12/24
  • Prime deal item
    Kvarøy Arctic

    Euro-Smoked Atlantic Salmon, 4 oz*

    4 oz
    Sale
    PrimeBuy 1, Get 1 Free
    Regular prices vary
    Valid 12/18 – 12/24
Yellow sale logo

This week's sales at Santa Cruz

  • Store sale item

    Brussels Sprouts, 32 oz*

    32 oz
    Sale$5.54 ea
    Prime$4.99 ea
    $6.99
    Valid 12/18 – 12/24
  • Store sale item
    Organic

    Sweet Potatoes*

    Sale$2.21/lb
    Prime$1.99/lb
    $2.69/lb
    Valid 12/18 – 12/24
  • Store sale item
    Atkins Ranch

    Bone-In Leg of Lamb*

    Sale22% off
    Prime30% off
    Regular prices vary
    Valid 12/18 – 12/24
  • Store sale item

    All Spiral-Cut Bone-In Ham*

    Sale22% off
    Prime30% off
    $7.99 to $12.79/lb
    Valid 12/18 – 12/24

*Disclaimer: No-Antibiotics-Ever Bone-In Beef Rib Roast: Excludes dry-aged, prime, tomahawk, Wagyu, organic, grass-fed, boneless, marinated and cooked. Must be current Prime member to get Prime price. Sustainable Wild Caught Golden King Crab Clusters: Includes previously frozen. Must be current Prime member to get Prime price. All Caviar: Must be current Prime member to get Prime price. Kvarøy Arctic Euro-Smoked Atlantic Salmon, 4 oz: Must purchase 2 or in multiples of 2 to receive discount. Discount applied on lower-priced item. Must be current Prime member to get Prime price. Brussels Sprouts, 32 oz: In store only. Excludes organic. Must be current Prime member to get Prime price. Organic Sweet Potatoes: In store only. Must be current Prime member to get Prime price. Atkins Ranch Bone-In Leg of Lamb: Excludes branded prepacked cuts, local, organic, boneless, marinated and cooked. Must be current Prime member to get Prime price. All Spiral-Cut Bone-In Ham: Excludes boneless hams. Must be current Prime member to get Prime price.

Excludes Hawaii stores. Select sales may be in-store only. Offer varies based on location and location type. While supplies last. Some quantity limits apply. Quantities limited. No rain checks except where required by law.

Explore Deals and Sales by Category

Eateries and Bars

Image for WFM Coffee Bar

WFM Coffee Bar

A full service coffee shop, brewing a variety of roasts and creating drinks made to order.
Closed:Opens 8 am tomorrow
Image for Santa Cruz Sandwich

Santa Cruz Sandwich

Sandwiches made to order, whether you choose our signature combinations or invent your own.
Open:9 am – 8 pm today
Image for Market Cocina

Market Cocina

Bold Mexican flavors and high-quality ingredients, from tacos to burritos and more.
Closed
Image for Genji Sushi

Genji Sushi

Authentic sushi freshly rolled using sustainably sourced seafood and high-quality ingredients.

Store Amenities

Grocery Pickup

Order on Amazon.com for store pickup. We’ll bring it right to your car.

Amazon Returns

Return eligible Amazon orders for free, no box or label needed.

Pay With Your App

Conveniently pay with the In-Store Code found in the Whole Foods Market or Amazon app.

Cakes and Custom Cakes

Our bakery offers a variety of ready-made cakes and desserts, plus custom cake services.

Amazon One

Pay with just your palm. Sign up in-store or pre-enroll online for a more convenient way to pay.

Beer, Wine & Spirits

Tend at the best full bar — yours.

Custom Floral Arrangements

We'll take your ideas to beautiful. You take them home to share.

Grind Your Own Nut Butters

Make your own butters and spreads with freshly ground nuts.

A Whole Foods event in-progress

Events at Santa Cruz

Demos, happy hours and more: There's always something new happening at your store.

A Whole Foods employee baking bread

Careers at Whole Foods Market

We're always looking to grow our family of passionate team members -- check out the latest openings in our stores.

Get to know your store.

Store Team Leader — Jennifer Klein

Stop by to find expert team members ready to help you pick the best produce, local products from makers near you and, oh yeah, all the groceries you know and love, from organic fruits and vegetables to sustainable seafood. There's so much more in-store. See you soon.