Choosing the perfect cake … is a piece of cake.

From easy online ordering to in-store customization, find all you need to know about bringing home a decadent cake.

Explore sales and tips to start school strong.

It’s almost time to discover unbeatable lunch box savings, quick dinner ideas, kid-friendly recipes and more.

365 brand cereals, now shipped FREE with Prime.

Get your favorite wallet-happy 365 by Whole Foods Market pantry staples shipped free with Prime.

365 brand coffee, now shipped FREE with Prime.

Save 50% on Ice Cream and Frozen Desserts with Prime.

Dive into the deepest ice cream deal of the year, with half off your favorite flavors — from cookie dough to strawberry, pistachio and beyond.

Pantry staples, now shipped FREE with Prime.

365 brand pasta, now shipped FREE with Prime.

Order hot, freshly prepared pizza in our app.

With free in-store pickup or delivery starting at $2.99.

Order now for easy delivery, right from our app.

Kick off every weekend with our daily deal featuring plump and delicate oysters at ocean-deep savings.

All food we sell must be made without ingredients like high-fructose corn syrup, so you can skip deciphering ingredient labels and cut to relishing your finds.

Hundreds of organic essentials are waiting to be shipped to you. Save on high-quality organics from Whole Foods Market.

Pantry Essentials, Shipped Free with Prime.

Shop your favorite pantry go-tos, essential paper products, everyday snacks and more, shipped free with Prime.

New Year’s Eve Party

seafood spread with crabs, oysters, and shrimp

From entertaining tips to an elegant dinner menu, we’ve gathered our best New Year’s Eve guides and recipes to help you welcome the new year in style.

New Year’s Eve

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New Year’s Eve Party

Ideas for an elegant New Year’s Eve.

Stellar New Year’s Eve starters.

Tips and ideas to ignite your new-year journey.

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